- Cautious Brits On Lockdown Are Not Shifting Spend Entirely Online
London Blog, Sean Hargrave - Tuesday, March 24, 2020
Grocery deliveries are up a little, but frightened consumers are ordering few ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home Situation
Data & Programmatic Insider, Laurie Sullivan - Sunday, March 22, 2020
A McKinsey & Company study released this weekend reveals that 42% belie ...
- Large-Scale Job Losses In Film Industry Over COVID-19
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
"The Guardian" brings grim news this morning that an estimated 50,000 fi ...
- Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
The global ad-spending outlook has been revised downward by billions of dolla ...
- Kantar Analysis Indicates 2020 Ad Recession Likely To Be Fast, Pronounced For Most Media
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
With prospects for a U.S. economic recession -- indeed, most likely ...
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
Research Intelligencer, Joe Mandese - Thursday, March 19, 2020
While TV lost only a small number of advertisers during the Gre ...
- Chancellor Launches Massive Loan Fund To Tide British Companies Over
Around the Net In MAD London, Sean Hargrave - Wednesday, March 18, 2020
The Chancellor has announced the Government has set aside a GBP330bn fu ...
- Facebook Earmarks $100M To Help Small Businesses In Time Of Crisis
Digital News Daily, Gavin O'Malley - Tuesday, March 17, 2020
Facebook plans for the money to reach 30,000 small businesses in ov ...
- TV Execs Focus On Consumer Demand, Some Politicians Push $1,000 Payments
TV Watch, Wayne Friedman - Wednesday, March 18, 2020
This move also comes as key indicators, such as the stock marke ...
- Who Will Advertise Now That We're All Staying At Home?
London Blog, Sean Hargrave - Tuesday, March 17, 2020
It's hard to see a silver lining for adland as the count ...
- CSM Exec: Streamers Now Need To Go Beyond Content To Create Affinity, Retention
Video Insider, Karlene Lukovitz - Tuesday, March 17, 2020
Content is too ubiquitous to achieve retention on its own -- particular ...
- Advertising Propelled To Second Place For Most Important UK Export Industries
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Advertising earned the UK economy nearly GBP8bn in exports during 2018 maki ...
- Stocks Post Record Gains As Coronavirus Testing Initiatives Announced, Walmart, Target, Walgreens, CVS On Board
MediaDailyNews, Wayne Friedman - Friday, March 13, 2020
Stock market indices rebounded Friday with strong 9.4% gains -- the be ...
- 'Big Data' Shows Encouraging Signs Of Consumer, Industrial Normalization In China
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
While China's industry marketing and consumer spending patterns are not necessarily correlat ...
- Social Distancing Like St. Louis In 1918, Only With Search
Performance Marketing Insider, Laurie Sullivan - Thursday, March 12, 2020
Unlike in 1918, when the Spanish Flu killed thousands of people, t ...
- Media Stocks Battered Due To Coronavirus Concerns, Plunging Oil Prices
MediaDailyNews, Wayne Friedman - Monday, March 9, 2020
Many media companies were caught in steeper stock market declines Monday morni ...
- TV Upfronts Impacted By Coronavirus
TV Watch, Wayne Friedman - Friday, March 6, 2020
The issue now is supply. Advertising is relatively easy to cut duri ...
- Could Sanders' Policies Help Roku?
TV Watch, Wayne Friedman - Thursday, February 27, 2020
Wannabe billionaires might have difficulty finding a silver lining in Sanders' progressive-sociali ...
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
Marketer confidence in the U.S. economy climbed significantly in February from t ...
- 'High Times' Company Awaits Listing Date For Public Trading
Publishers Daily, Melynda Fuller - Thursday, February 20, 2020
Dubbed Hightimes Holding Corp., the company will trade under the ticker symb ...
- Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2020
The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Ger ...
- On The Eve Of Davos, Ad Industry Unveils Plan To Use Economics To Combat Unsafe Digital Media
MediaDailyNews, Joe Mandese - Tuesday, January 21, 2020
As the world turns its eyes to Davos, Switzerland this week, ...
- Ad Demand Falls Marginally At Year-End 2019, Records Highest December Ever
MediaDailyNews, Joe Mandese - Thursday, January 16, 2020
In a positive sign for the ad economy, demand slid only slight ...
- B2B SMBs Are High On The Economy, Alibaba Survey Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 14, 2020
But most small businesses are still using traditional marketing tools like emai ...
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
MAD, Larissa Faw, Steve McClellan - Monday, December 9, 2019
A weakening global economy will keep underlying ad-spend growth in the m ...
- GroupM Revises U.S. 2019 Ad Growth Up To 6.2%, 2020 Down To 4.0%
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2019
GroupM now projects U.S. advertising will expand 6.2% to $244 billion ...
- UK Tech Growth Slowest Since 2014
Around the Net In MAD London, Sean Hargrave - Wednesday, November 27, 2019
The UK tech industry grew at its slowest rate in four yea ...
- Study Finds 'Fake News' Has Real Cost: $78 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 20, 2019
Brands lose about $235 million annually from unknowingly running ads alongside fa ...
- Proposed Debate Between FedEx CEO And 'NYT' Publisher Will Never Happen
Publishing Insider, - Tuesday, November 19, 2019
FedEx founder-CEO Fred Smith was so angered by a 'New York Time ...
- ITV Predicts 2% Ad Revenue Decline, Despite Rugby World Cup Boost
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
Not even a boost from "Love Island" and more recently, the Rug ...