- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- Best Buy, Lowe's Chase NFL Fans With Game-Day Plays
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2025
One leans on gadgets, the other on chores -- both hope ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- Samsung Ads Launches Interactive Gaming Formats On CTV
MediaDailyNews, Colin Kirkland - Monday, March 31, 2025
Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers ...
- Can You Feel It? Sony Honda Mobility Unveils Afeela
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2025
The vehicle will be available in two trims, with prices starting fr ...
- Dissecting Online's Holiday: Mobile, Search Ruled
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
Lower price promotions fueled a run on big-ticket items, as consumers scor ...
- Snapchat Hypes Daft Punk's One-Night Cinematic Release With AR Experience
MediaDailyNews, Colin Kirkland - Thursday, December 12, 2024
For the film's re-release, Snapchat has developed a special AR Lens th ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%
MediaDailyNews, Laurie Sullivan - Wednesday, November 27, 2024
As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Samsung Gives Ad Interns A 'Promotion'
MAD, Fern Siegel - Monday, November 11, 2024
The new spot is a sequel to "The Interns," which ran ...
- Everything Old Is New Again: Back Market Refurbishes Tech Models
MAD, Fern Siegel - Tuesday, September 24, 2024
The campaign pitches the value to the environment and your pocketbook. ...
- As Sales Stabilize, Best Buy Sees Healthier Consumer Demand
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
Demand for laptops and tablets is increasing, and the electronics retailer ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Samsung Swings Into 'Ultra' Adventure
MAD, Fern Siegel - Thursday, July 25, 2024
A new global campaign by BBH Singapore carries the tag: "Wherever li ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...
- Protecting 'You From You': Kidde Relaunches Smoke Detector Brand
Marketing Daily, Les Luchter - Monday, June 3, 2024
Complete brand relaunch includes new technology called Kidde Detect, new product desi ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Apple Vision Pro: A $3,500 Product That Few Will Buy: Is That The Plan?
TV Watch, Wayne Friedman - Tuesday, April 16, 2024
We have a whole new class of video headgear products to de ...
- Seeing Better Days, Best Buy Ups Marketing Budget, Freshens Stores
Marketing Daily, Sarah Mahoney - Sunday, March 3, 2024
Sales may be down, but the electronics retailer is adding $50 milli ...
- Sony Lays Off 900 Employees From PlayStation Division
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
The job cuts will impact multiple PlayStation studios, including U.S.-based Insomniac Gam ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- Major League Soccer Partners With Beats by Dr. Dre
Marketing Daily, Tanya Gazdik - Monday, February 19, 2024
MLS players will be featured in Beats' brand marketing campaigns, which wi ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Paid Search Fueled Highest Holiday Sales For Retailers
Performance Marketing Insider, Laurie Sullivan - Thursday, January 4, 2024
Paid search drove U.S. consumers to spend, but a payment strategy allow ...
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Media 3.0, Joe Mandese - Wednesday, January 3, 2024
The new Stagwell generative AI creative assets management platform will be exhibit ...
- Samsung's 'Tiny' Campaign Delivers Big Results
MAD, Fern Siegel - Thursday, December 28, 2023
The traditional digital OOH work invites viewers to pay closer attention ...
- How Smart Is MyQ? Just Ask Your Garage Door
Marketing Daily, Les Luchter - Friday, December 1, 2023
"Just Download," informs folks that most garage doors can be opened fr ...