- Anneka Gupta Steps Down As President Of LiveRamp For a New Tech Leadership Role
Email Marketing Daily, Ray Schultz - Friday, June 11, 2021
The firm will elevate two C-level positions: Chief Technology Officer and Chi ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 11, 2021
Data collaboration platform InfoSum's new tool allows brands to achieve addressability acro ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Fastly Says Outage Was Caused By Customer Changing A Setting
Around the Net in Email, Ray Schultz - Thursday, June 10, 2021
Tuesday’s internet outage was caused by a software bug triggered by ...
- Email Claiming To Be From Microsoft Was A Scam
Around the Net in Email, Ray Schultz - Thursday, June 10, 2021
An email claiming to address a security issue was a scam, despi ...
- The Mellow Marketer: Fully Mature Retailers Have Unified Platforms
Email Insider, Ray Schultz - Thursday, June 10, 2021
Brands with at least some degree of maturity see higher revenue, Ki ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used ...
- AppMail Partners With Gmail To Offer AMP Capabilities
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
Shoppers can order or take other actions without clicking through to ...
- How Hotel Marketers Can Find The Right Email Cadence
Around the Net in Email, Ray Schultz - Wednesday, June 9, 2021
Email is a powerful tool for hoteliers as the travel market recover ...
- B2B Community Should Replace Saturation Marketing
Around the Net in Email, Ray Schultz - Wednesday, June 9, 2021
B2B marketers are annoying prospects with some of their tactics — f ...
- Digital Parachutes: What Brands Are Doing To Recover
Email Insider, Ray Schultz - Wednesday, June 9, 2021
Almost half of all retailers worldwide are spending more on digital th ...
- SurveyMonkey Rebrands As Momentive
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product lin ...
- Pathwire Acquires Email on Acid In Move To Lead ESP Pack
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
Pathwire, which delivers over 250 billion emails per year, will gain ...
- The Top Email Marketing Trends Of 2021
Around the Net in Email, Ray Schultz - Tuesday, June 8, 2021
We may be well in 2021, but this is as good ...
- Building An Email Marketing List
Around the Net in Email, Ray Schultz - Tuesday, June 8, 2021
Every business, whether offline or online, needs an email list. But h ...
- Apple To Mask IP Addresses, Let Users Block Email Tracking Pixels
Digital News Daily, Wendy Davis - Monday, June 7, 2021
Apple's next operating system will obscure Safari users' IP addresses, and wi ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communicatio ...
- Ecommerce Firm Stackline Snares $130 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
Stackline plans to grow its workforce to over 150 employees by t ...
- What the Sale Of AOL And Yahoo Means To Email Users
Around the Net in Email, Ray Schultz - Monday, June 7, 2021
Last month, Verizon sold its equity share in AOL and Yahoo ...
- EU Posts New GDPR Standard Contractual Clauses
Around the Net in Email, Ray Schultz - Monday, June 7, 2021
The EU has published new standard contractual clauses under the GDPR. Fir ...
- Fit To Fly: Travelers Are Ready, But They're Still Worried About Health
Email Insider, Ray Schultz - Monday, June 7, 2021
Email is the top channel choice for travel updates, beating phone a ...
- SEO Firm Moz Acquired By Email Firm iContact
Email Marketing Daily, Ray Schultz - Monday, June 7, 2021
The acquisition integrates Moz's SEO capability with iContacts' email expertise. Moz pare ...
- Lightspeed To Acquire Ecwid And NuORDER In Deals Totaling Over $900M
Email Marketing Daily, Ray Schultz - Monday, June 7, 2021
Lightspeed hopes to link merchants, suppliers and consumers, the company says. ...
- Brands Can Boost Conversions With A Marketing Automation Audit
Around the Net in Email, Ray Schultz - Friday, June 4, 2021
Brands facing conversion challenges should conduct a marketing automation audit. This ...
- Cyber Crooks Are Delivering Malicious Content Via Google PPC Ads
Around the Net in Email, Ray Schultz - Friday, June 4, 2021
Threat actors are using pay-per-click (PPC) ads in Google’s search results ...
- Personalization Squared: Consumers Want Both Benefits And Data Security
Email Insider, Ray Schultz - Friday, June 4, 2021
Companies and shoppers have different views, with brands more sanguine about personalizatio ...
- Sales Reps Pull Better Close Rates When Offered Incentives, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Email is also an important factor, driving higher B2B close rates wh ...
- Study: Consumers Want To Know What Data Brands Have On Them
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Most are nervous about online data security. And they support Apple's transparen ...
- Boris Johnson's Party Fined For Sending Unwanted Emails
Around the Net in Email, Ray Schultz - Thursday, June 3, 2021
Great Britain’s Conservative Party has been fined £10,000 for sending 51 emails in Pri ...