- Email Switchoff: Cox Turns Email Service Over To Yahoo Mail
Email Insider, Ray Schultz - Wednesday, January 3, 2024
Internet and mobile provider Cox is stepping away from email. But cox.n ...
- AI Action: Marketers Are Boosting Their Spend In 2024
Email Insider, Ray Schultz - Tuesday, January 2, 2024
Most marketers are using AI to some degree, and many plan ...
- The Smart Return: How Retailers Are Coping With A Growing Problem
Email Insider, Ray Schultz - Friday, December 29, 2023
Many retailers and ecommerce brands offer exchanges or gift cards, and so ...
- B2B's Best Bet: Brands Weigh Benefits And Risks Of GenAI
Email Insider, Ray Schultz - Thursday, December 28, 2023
GenAI will reshape B2B marketing in 2024, a study by Insider Intelligen ...
- Helper Emails: Transactional Messages Are Doing The Real Work
Email Insider, Ray Schultz - Wednesday, December 27, 2023
But customers expect rapid turnaround and personalized content. ...
- Holiday Appetite: Shoppers Spent 3.1% More In Closing Months
Email Insider, Ray Schultz - Tuesday, December 26, 2023
In-store results grew by 2.2% in November and December YoY, but onli ...
- Mastering Spam: New Gmail And Yahoo Rules Take Effect In February
Email Insider, Ray Schultz - Friday, December 22, 2023
Email senders must protect consumers from unwanted emails, Litmus reports. ...
- Phish Fry: Inboxes Worldwide Being Barraged With Suspicious Emails
Email Insider, Ray Schultz - Thursday, December 21, 2023
There was a substantial increase in the number of suspicious emails betwe ...
- Email By The Yard: A Primer On Metrics
Email Insider, Ray Schultz - Wednesday, December 20, 2023
From the open rate to the bounce rate, email senders must ke ...
- AI Nanny: Brands Can Unify Unstructured Data For AI Prompts
Email Insider, Ray Schultz - Tuesday, December 19, 2023
Salesforce claims that 90% of enterprise data - including emails and aud ...
- Blue Parachute: Upgraded Gmail Button Lets Users More Easily Unsubscribe
Email Insider, Ray Schultz - Monday, December 18, 2023
The change is part of an upgraded process for giving consumers cont ...
- Substack Writers Object To Use Of Platform By Nazis
Publishers Daily, Ray Schultz - Sunday, December 17, 2023
They charge that Nazis and White nationalists are monetizing their Substack newslett ...
- Breachgate: Email Data Incursions Affect 1 Out Of Every 4 U.S. Consumers
Email Insider, Ray Schultz - Friday, December 15, 2023
Retail data breaches have compromised 280 million email accounts worldwide since 202 ...
- Putting Email Right: End-of-Year Tips For The Most Effective Marketing Channel
Email Insider, Ray Schultz - Thursday, December 14, 2023
Two big areas for improvement are hiring of designers and integrating oth ...
- ABM Grit: B2B Brands, Their Goals And Their Success Rates
Email Insider, Ray Schultz - Wednesday, December 13, 2023
Many B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- Hitching A Ride: Fraudsters Use Mobile Number Input Fields To Send SMS Messages
Email Insider, Ray Schultz - Tuesday, December 12, 2023
Of all SMS traffic, 1.1% now falls into the category of S ...
- The Slow Reveal: B2B Buyers Are 70% Through Cycle By The Time They Engage
Email Insider, Ray Schultz - Monday, December 11, 2023
Advisory to B2B sellers: By the time buyers contact you, they a ...
- The Dismal Science Of Email Deliverability
Email Insider, Ray Schultz - Friday, December 8, 2023
Here are some strategies to get your email delivered into the inbo ...
- GoDaddy's Template For Email: SMBs Need Automation To Drive Messaging
Email Insider, Ray Schultz - Thursday, December 7, 2023
Do entrepreneurs and creatives that use GoDaddy really need help with ema ...
- Email Tide: Usage Booms, Especially When Combined With Other Channels
Email Insider, Ray Schultz - Wednesday, December 6, 2023
Monday is the most popular day for sending emails, Customer.io reports. The ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Shy AI: Over Half Of Marketers Are Reluctant To Admit They're Using It
Email Insider, Ray Schultz - Friday, December 1, 2023
Yet two thirds of marketers have already integrated Gen AI into the ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- Swirl Of Content: Brands Are Failing And Succeeding At Creation
Email Insider, Ray Schultz - Tuesday, November 28, 2023
Marketers face many challenges, Canto and Ascend2 report, in delivering a ran ...
- Black Friday Booty: Traffic Fell Slightly, Identity Was A Challenge
Email Insider, Ray Schultz - Monday, November 27, 2023
Identity recognition was stronger on desktop than on mobile, Bluecore reports. Websi ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Mobile Feast: Phone Dominated Thanksgiving Traffic
Email Insider, Ray Schultz - Friday, November 24, 2023
Sales and traffic overall were relatively flat, Salesforce reports. ...
- Pitch-Perfect: Copywriters Spend The Most Time Finding The Right Tone
Email Insider, Ray Schultz - Wednesday, November 22, 2023
Teams need to create Tone of Voice guidelines to help reduce t ...