- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ...
- Gambling Ads Banned From Child-Friendly Sites
Around the Net In MAD London, Sean Hargrave - Wednesday, February 13, 2019
Starting in April, new advertising rules will ban gambling promotions being plac ...
- Dunkin' Launches Endorsement Deal With Giants' Barkley
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Year-long deal will span a series of campaigns within the New Yo ...
- Justin Chambers Fans Favor Utz... And Other Surprising Celeb-Brand Connections
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
MRI/E-Score uncovered correlations between the fans of various People's Choice Awards nomine ...
- Naomi Osaka Set To Land Adidas' Biggest Female Payday
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2018
Days after defeating Serena Williams at the U.S. Open, Naomi Osaka h ...
- Nissan's Latest Brand Ambassador: Naomi Osaka
Mediapsssst, Richard Whitman - Thursday, September 13, 2018
The Japanese automaker has signed Naomi Osaka, the first Japanese player ...
- FA Signs Up Head And Shoulders
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
The FA has signed up Head and Shoulders as its official ha ...
- U.S.Tennis Open Brings Brand Band Back Together
Marketing Insider, Barry Janoff - Tuesday, August 28, 2018
Beginning Aug. 27, the U.S. Open will reunite the prolific - a ...
- Sports Streaming Service Signs Up Cristiano Ronaldo
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
Cristiano Ronaldo has a new club this season and a new sponsorsh ...
- Who Do You Trust?
Research Brief, Jack Loechner - Wednesday, June 27, 2018
Only 4% of consumers trust celebrity endorsements, while 83% trust the recommendatio ...
- Serena And Venus Williams Named Most Marketable Athletes
Marketing Daily, Tanya Gazdik - Friday, December 22, 2017
Intel was among the newest organizations to sign endorsement deals with Sere ...
- Duke Of Cambridge Launches Anti-Bullying Initiative Backed By Facebook and Snapchat
Around the Net In MAD London, Sean Hargrave - Thursday, November 16, 2017
The Duke of Cambridge has launched a cyberbullying code that is bei ...
- Cumulus Media Turns Radio Hosts Into Video Endorsers
Digital News Daily, Alex Weprin - Thursday, October 26, 2017
Cumulus' new "C-Endorsement Videos" product will feature local radio talent appearing ...
- FTC: Not All Celebrity Influencers Are Paid By Brands
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
Some of the biggest celebrities on Instagram endorse products without payment, t ...
- FTC Issues New Endorsement Guides, Takes Hard Line On Disclosures
Digital News Daily, Wendy Davis - Friday, September 8, 2017
"The FTC has decided it's really important to be active in th ...
- Is Influencer Marketing The New Emperor's Clothes?
London Blog, Sean Hargrave - Thursday, August 3, 2017
They are earning huge sums that marketers don't fully understand, and deliveri ...
- No Product Placement On 'The Great British Bake Off'
Around the Net In MAD London, Sean Hargrave - Monday, July 3, 2017
The country's most loved cooking show may have moved from the B ...
- Celebrities Still Fail To Disclose Instagram Ads
Digital News Daily, Wendy Davis - Monday, June 26, 2017
Dozens of celebrities who hawk products on Instagram still fail to adequate ...
- How Athletes, Brands Can Change The World: By Being Authentic To Fans
MediaPost Live, Joe Mandese - Tuesday, June 20, 2017
A panel discussion billed as "how athletes and brands can change t ...
- Will FTC Crack Down On Instagram Ads?
PolicyBlog, Wendy Davis - Thursday, April 20, 2017
The FTC recently warned around 90 Instagram influencers to disclose paid promoti ...
- Conway's Earned Media Rises, So Does Ivanka Trump's Online Sales
TV Watch, Wayne Friedman - Friday, March 10, 2017
What part did Trump Administration strategist KellyAnne Conway's unscripted marketing effort's pl ...
- Jamie Magazine To Relaunch For Female Urban 'Foodies'
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
This week's relaunch of Jamie follows eight months of research by Hear ...
- P&G Backs eSports Event And Unveils New Ambassador
Around the Net In MAD London, Sean Hargrave - Wednesday, February 1, 2017
P&G male grooming brand Gillette is getting into the lucrative esports mark ...
- FitTea Allegedly Failed To Disclose Paid Instagram Endorsements
Daily Online Examiner, Wendy Davis - Tuesday, January 17, 2017
FitTea, which sells tea blends that supposedly offer health benefits, posted pa ...
- App Developer Duped Consumers With Fake Reviews, FTC Says
PolicyBlog, Wendy Davis - Tuesday, December 13, 2016
Aura Labs allegedly violated the FTC's endorsement guides when promoting an a ...
- Cannibalization as an SEM Strategy
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Preventing cannibalization is next to impossible, especially when competitors are bidding ...
- How Uber Views AI and Machine Learning
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The Uber of the future will be one where IoT devices a ...
- Warner Bros. Finalizes FTC Settlement Over Influencer Campaign
Daily Online Examiner, Wendy Davis - Monday, November 21, 2016
The Federal Trade Commission has finalized a settlement with Warner Bros. ov ...
- 'The Economist' Endorses Hillary Clinton
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 3, 2016
Europe-based weekly magazine The Economist has endorsed Hillary Clinton for president ...
- Paul Ryan Votes For Trump, Refuses To Say His Name
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 2, 2016
House Speaker Paul Ryan said he voted for the Republican nominee. ...