- Shirley Halperin Named EIC Of Los Angeles Magazine
Publishers Daily, Ray Schultz - Monday, May 8, 2023
Halperin comes to her new post after six years at Variety. ...
- AI Fails At Filling In For Hollywood Writers
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 4, 2023
The striking Hollywood writers, who call AI an existential risk, apparently ha ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- Two New End-Of-The-World Series - One Comedy, One Drama
TVBlog, Adam Buckman - Friday, May 5, 2023
Have TV producers evolved into Chicken Littles who cannot stop clucking th ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Rob Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Reese Witherspoon's Hello Sunshine Partners With AT&T
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
Witherspoon and AT&T CMO Kellyn Smith Kenny will open the June ...
- Naples Zoo Effectively Targets Hispanic Families With Digital
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
The effort from Huddled Masses resulted in more than 20,000 clicks a ...
- James Corden's Exit Likely Marks End Of 'Late Late Show' On CBS
TVBlog, Adam Buckman - Wednesday, April 26, 2023
When James Corden ends his eight-year run this week as host ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, April 24, 2023
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- Netflix Leads All Streamers, TV Networks For Q1 Viewing, Followed By CBS
Television News Daily, Wayne Friedman - Monday, April 17, 2023
Netflix led in Q1 minutes viewed with CBS in second place, accordi ...
- Lacoste Teams With Netflix For Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 12, 2023
Fashion brand Lacoste is teaming up with Netflix for a collaboration th ...
- Streaming Fundamentals: Underwhelming Or 'Undifferentiated'?
TV Watch, Wayne Friedman - Friday, April 14, 2023
Walt Disney CEO Bob Iger has said "undifferentiated" entertainment is a tou ...
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
MediaDailyNews, Wayne Friedman - Wednesday, April 12, 2023
Movie theater advertising company National CineMedia has filed for bankruptcy -- ...
- Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 10, 2023
Mattel is firing up the Barbie furnace for the feature film, whi ...
- Inbox Update: Behold The Constant Variety Of TV
TVBlog, Adam Buckman - Tuesday, April 11, 2023
This blog is a look at the wide variety of program announcemen ...
- Disney Names Marketing Vet Ayaz First Chief Brand Officer
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Ayaz will lead in "elevating" Disney's brand across its platforms and consum ...
- Earley Named Disney Entertainment President, D2C, Will Lead Streaming Efforts
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
Earley joined Disney in 2019 to oversee Disney+ marketing and operations a ...
- UFC And WWE: Uneasy Tag Team Partners?
TV Watch, Wayne Friedman - Wednesday, April 5, 2023
There is viewership here -- and national TV ad dollars for lega ...
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2023
TubeBuddy, a part of BENlabs, has launched a new tool called Suggest ...
- Endeavor Merging Its UFC Unit With WWE In $21B Deal
Television News Daily, Wayne Friedman - Monday, April 3, 2023
Ari Emanuel will continue as CEO and Vince McMahon will be executi ...
- A Real Long-Term Media Plan: How Many Screens Does Amazon Really Want To Be On?
TV Watch, Wayne Friedman - Tuesday, April 4, 2023
Amazon seems to want to own as many different screens as possibl ...
- Game Consoles, Phones Used For Just 6% Of Streaming Time, Vs Smart TVs' 50%
Video Insider, Karlene Lukovitz - Tuesday, April 4, 2023
Game consoles are down from a 26% share in 2015, TVs a ...
- Hard Pass? Against A Maturing Streaming TV Market, RSNs Enter At Sky-High Pricing
TV Watch, Wayne Friedman - Friday, March 31, 2023
RSNs are coming into the streaming world late in the game a ...
- Disney Folds Marvel Entertainment, Ousts Chairman Ike Perlmutter
Digital News Daily, Karlene Lukovitz - Thursday, March 30, 2023
The controversial Perlmutter last year backed activist investor Nelson Peltz's proxy fig ...
- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Misfits Gaming Group has announced the formation of a new Roblox med ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
Video Insider, Karlene Lukovitz - Tuesday, March 28, 2023
The pursuit of better margins is also driving price hikes, with cutbac ...