- NBCU Merges U.S., International Operations As MacLellan Departs
Digital News Daily, Karlene Lukovitz - Thursday, October 31, 2019
With global distributon and operations chief Kevin MacLellan leaving, NBCU is restructuri ...
- Disney+ And Apple TV+ Have High Consumer Awareness
Television News Daily, Wayne Friedman - Tuesday, October 29, 2019
Disney+ had an awareness score of 88% and Apple TV+ came ...
- Why Disney Will Clobber Apple In The Streaming Wars
TVBlog, Adam Buckman - Tuesday, October 29, 2019
Disney possesses clear advantages over a company such as Apple, which h ...
- Where To Put Your Logo On Video, First Or Last?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
As it leverages deep gamer profiles and customer knowledge across digital vid ...
- 'Variety Italy' To Launch In Early 2020
Publishers Daily, Sara Guaglione - Thursday, October 24, 2019
'Variety Italy' will feature original, as well as syndicated 'Variety' content. ...
- Comcast Q3 Sees More Video Subscriber Losses, Stronger Broadband Business
Television News Daily, Wayne Friedman - Thursday, October 24, 2019
Despite net video subscriber losses, Comcast revenues overall continue to climb, a ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Quibi's $150 Million First-Year Advertising Goal Met In Advance Of Launch
Television News Daily, Wayne Friedman - Wednesday, October 23, 2019
Mobile-first short-form premium video company Quibi has finished selling to meet i ...
- Analyst: Disney+ Projected To Hit 8 Million Subscribers In 2019, 18 Million In 2020
Television News Daily, Wayne Friedman - Wednesday, October 23, 2019
Disney+ is projected to have 8 million subscribers at launch and ...
- Lucasfilm Presents Streaming Wars, Episode 1
Media Insider, Cory Treffiletti - Wednesday, October 23, 2019
Apple wading in is big news, but I think the Disney-fication ...
- Verizon Offers Free Yearly Deal For Disney+
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
Verizon says the deal will be available to Verizon wireless unlimited n ...
- HBO Max Lands Monica Lewinsky's '15 Minutes Of Shame,' 'The Ho's'
Digital News Daily, Joe Mandese - Monday, October 21, 2019
HBO Max, WarnerMedia's direct-to-consumer SVOD spin-off service debuting in 2020, will g ...
- Verizon Will Give Its Subscribers A Free Year of New Disney+ Streaming Service
Marketing Daily, P.J. Bednarski - Tuesday, October 22, 2019
Disney+ will offer top productions from PIxar and Marvel studios, a n ...
- It's Disney's World, And The Rest Of Us Just Live In It
TVBlog, Adam Buckman - Friday, October 18, 2019
The entertainment colossus that is The Walt Disney Company was on fu ...
- OMG, Publicis Groupe Big Winners In Disney Global Media Review
MAD, Larissa Faw, Steve McClellan - Monday, October 14, 2019
Disney has awarded the biggest pieces of its $2.2 billion global med ...
- Ford Partners With Universal Pictures For VR Experience
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2019
The collaboration allows Ford to showcase connected vehicle technology and get customer ...
- Disney Banning Netflix Advertising On Its Entertainment Networks
Television News Daily, Wayne Friedman - Saturday, October 5, 2019
Viewing Netflix more as a straight-ahead competitor for its growing streaming busines ...
- MGM's 'Roll The Dice' Game Show Wins Over Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
"Roll The Dice" showcased MGM's hottest Vegas entertainment at its properties ...
- TBS Uses Instagram Live To Promote Season 2
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
To promote Season 2 and integrate "The Last O.G." into the broad ...
- HarrisX: 28% Of Streamers Intend to Subscribe To One Of Three New Services; Disney+ Leads At 21%
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
Disney's bundle was followed by HBO Max at 11% and NBCU's Peaco ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?
MediaPost Weekend, Joe Mandese - Saturday, September 21, 2019
Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Let's Talk About What We're Talking About When We Talk About Esports
MediaDailyNews, - Friday, September 20, 2019
It's the time spent viewing video games that deserves greater attention ...
- Microsoft, Disney Ink Cloud Deal To Find New Ways To Distribute Content
Digital News Daily, Laurie Sullivan - Friday, September 13, 2019
The companies will use Walt Disney's technology hub StudioLAB to help crea ...
- Bob Iger Departs Apple Board On Same Day Apple TV+ Details Announced
Digital News Daily, Wayne Friedman - Friday, September 13, 2019
Bob Iger, chairman-CEO of Walt Disney, resigned from Apple's board of directo ...
- Brands: Steal These 5 Lessons From Entertainment Marketing Campaigns
Marketing Insider, Greg Harrison - Monday, September 16, 2019
For example; Make entertainment, not advertising. Tease, don't tell. ...
- 'Super Size Me' Sequel Inspires Educational Pop-Up
Marketing Daily, Tanya Gazdik - Thursday, September 12, 2019
Humanaut built the Holy Chicken! brand featured in the documentary as we ...
- Topgolf Proposes Customers 'Go Out Swinging'
Marketing Daily, Tanya Gazdik - Tuesday, September 10, 2019
The campaign will run year-round and is Topgolf's first major, ongoing brandi ...
- AMC Theatres Starts Pilot Program Airing NFL Games
MediaDailyNews, Wayne Friedman - Monday, September 9, 2019
Looking to boost its Sunday afternoon in-theater film business, AMC Theatres televis ...
- WWE's Becky Lynch, Roman Reigns Invite Fans To 'Step Inside'
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2019
For the first time in the game's 6-year history, WWE 2K20 ...
- There's More To Esports Than Just Esports
MediaDailyNews, - Monday, September 9, 2019
Have you heard about or seen "esports" proper? Probably not. But t ...