- 21st Century Fox To Be Fox Entertainment
Television News Daily, Wayne Friedman - Wednesday, February 6, 2019
The transformed 21st Century Fox is poised for a new "risk-welcoming" chapt ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- AT&T's DirecTV Records Big Video Losses
Television News Daily, Wayne Friedman - Wednesday, January 30, 2019
AT&T's satellite pay TV business lost 403,000 subscribers, steepening its loss again ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- Crest's 'Chompers' Keeps Kids Attuned To Brushing
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Gimlet Media partnered with Crest Kids to create a brushing audio compani ...
- Nomads Alum, Actors Launch New Agency Zerotrillion
MAD, Larissa Faw - Tuesday, January 22, 2019
Two agency veterans are partnering with actors to create a shop design ...
- 'People,' 'Allrecipes' Team For Awards-Season Content
Publishers Daily, Melynda Fuller - Monday, January 14, 2019
The new editorial partnership is sponsored by Reynolds Wrap, Philadelphia Dips a ...
- Entertainment Costs Are Rising. Will Consumers Still Buy?
TV Watch, Wayne Friedman - Thursday, January 10, 2019
Consumers are paying more for entertainment: movies and sports events are highe ...
- Former Fox Executive Earley To Head Marketing, Operations For Disney+
Television News Daily, Wayne Friedman - Monday, January 7, 2019
Former Fox Senior Executive Joe Earley has been appointed to a seni ...
- Video Games Account For Half Of UK Entertainment Industry Revenue
Around the Net In MAD London, Sean Hargrave - Thursday, January 3, 2019
Video games now account for just over half of the UK's GBP7,5 ...
- Showmanship Saves 'Masked Singer' From Absurdity
TVBlog, Adam Buckman - Wednesday, January 2, 2019
The show succeeds on the power of its exuberance, which in th ...
- Actors Union Presses To Revive California Age Censorship Law
Digital News Daily, Wendy Davis - Wednesday, December 26, 2018
"There are many laws that regulate and restrict the publication of truthf ...
- Google Pay Eliminates Movie Lines For Vue Cinemas In UK
Digital News Daily, Laurie Sullivan - Friday, December 7, 2018
Urban Airship and Vue Entertainment will roll out the UK's first platfo ...
- MoviePass Launches New Pricing Scheme With PR Blitz
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 6, 2018
The three-tiered subscription plan is also priced more expensively in markets li ...
- Nissan Aligns New Altima With 'Mary Poppins Returns'
Marketing Daily, Tanya Gazdik - Sunday, December 2, 2018
"We had to think about what do we do to reimagine t ...
- California Age-Censorship Law Violates First Amendment, Reporters Committee Says
Digital News Daily, Wendy Davis - Wednesday, November 28, 2018
"Media reports of truthful information should be encouraged, not suppressed," the Reporte ...
- Disney Strikes Deal With Google Ad Manager
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2018
The deal with Google Ad Manager will provide key delivery, optimization a ...
- IMDb Battles Actions Union Over Age Censorship Law
Digital News Daily, Wendy Davis - Friday, November 23, 2018
"The First Amendment does not permit a wholesale prohibition of truthful speech ...
- Grinch Steals Honda Holiday Campaign
Marketing Daily, Tanya Gazdik - Monday, November 19, 2018
"A movie integration can be a smart strategy if it aligns wi ...
- Fandor's Riches Include Entertaining, Free Shorts About Movie Content
TVBlog, Les Luchter - Friday, November 16, 2018
SVOD service Fandor features a wealth of indie films and shorts li ...
- Stan Lee, Super-Heroic Promoter Of Comics And Pop Culture, Dies
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 13, 2018
"Lee catapulted Marvel from a tiny venture into the world's No. ...
- Disney Readies Streaming Service For Late 2019
Around the Net In Digital, Gavin O'Malley - Friday, November 9, 2018
Disney plans to launch its own streaming media service, dubbed Disney+, ...
- Disney's Broadcast, Cable Units Record Revenue Hikes
Television News Daily, Wayne Friedman - Thursday, November 8, 2018
Gaining for a wide range of its businesses, Walt Disney revenues climb ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- Fox News, World Cup Deliver Ad Gains To Fox
Television News Daily, Wayne Friedman - Wednesday, November 7, 2018
Yet to complete its massive deal with Walt Disney, Fox saw ...
- Audi Gets Animated In 'Spies In Disguise'
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2018
Super-agent Lance Sterling, voiced by Will Smith in the film, shows o ...
- CBS Launches ET Live, Its Third Free Streaming Service
Digital News Daily, Alex Weprin - Wednesday, October 31, 2018
The biggest bet yet in the streaming entertainment news space, ET Li ...