- Universal, Comcast Team To Add IoT Sensors In Orlando Park
AI & IoT Daily, Chuck Martin - Thursday, June 6, 2019
Wireless sensors throughout the park can detect temperature, location and energy consumpti ...
- Delta, Ticketmaster Partner To Benefit SkyMiles Members
Marketing Daily, Tanya Gazdik - Tuesday, June 4, 2019
SkyMiles members can now earn one mile per dollar spent on ticke ...
- Lionsgate 4Q Revenues Down, CBS Eyes Starz
Television News Daily, Wayne Friedman - Thursday, May 23, 2019
Following up on reports of CBS' interest in its Starz cable ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Streaming News Wars Heat Up
Video Insider, Alex Weprin - Tuesday, May 14, 2019
Once limited to traditional broadcast news windows, or cable news channels, ne ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator ...
- ITV Shows Sign Up For London's Answer To Disneyland
Around the Net In MAD London, Sean Hargrave - Tuesday, April 30, 2019
ITV has signed a deal with a theme park developer to allo ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
Research Intelligencer, Joe Mandese - Wednesday, April 24, 2019
In what could be one of the greatest returns on advertising investme ...
- Media-Marketing M&A Deals Slow In Q1
MediaDailyNews, Wayne Friedman - Friday, April 19, 2019
Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion ...
- Adult Websites Top Visits From Mobile Devices
Performance Marketing Insider, Laurie Sullivan - Monday, April 15, 2019
Mobile visits to websites have been creeping up to surpass visits ...
- 'The Hollywood Reporter' Names 35 Most Powerful People In New York Media
Publishers Daily, Sara Guaglione - Friday, April 12, 2019
The list includes powerful stars, reporters, editors, TV news anchors, media executive ...
- Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2019
"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially o ...
- Disney+: Ad-Free, At $6.99 A Month, May Bundle ESPN+ And Hulu
Television News Daily, Wayne Friedman - Friday, April 12, 2019
For its new Disney+ service, company executives say every division of i ...
- Initiative Expands Leadership Team For Dedicated Amazon Shop
MAD, Steve McClellan - Wednesday, April 10, 2019
Sarah Robertson has been appointed head of Rufus, Initiative's U.S. agency dedicat ...
- Legacy Media Shows Higher Program Spending, But Lower Profit Margins
Television News Daily, Wayne Friedman - Monday, April 8, 2019
Traditional major media companies' dividends and stock buybacks as a percent ...
- When Ecommerce In-App Ads Convert Best
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2019
Ecommerce in-app campaigns seem to generate the most conversions from 4:30 p ...
- It's Almost Roller Coaster Season -- Expect Competitive Frenzy
Marketing Daily, Sarah Mahoney - Monday, April 1, 2019
A Wedbush report predicts a tough uphill climb for Six Flags, whi ...
- Spark Foundry Lands A Piece Of NBCU's Media Business
MAD, Larissa Faw - Thursday, March 28, 2019
NBCUniversal (NBCU) is awarding media planning and buying duties for the company ...
- Hanes Offers Michael Jordan Trading Cards
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2019
More than 800,000 specially marked bonus packs of Hanes men's underwear, includi ...
- Disney+ Could Draw 160M Global Subscribers, As Company Opens Its 'Vault'
Digital News Daily, Alex Weprin - Friday, March 8, 2019
Upcoming streaming video service Disney+ will include the entire library of t ...
- Hyundai Sponsors LGBTQ Festival, Preps Iron Man Edition
Marketing Daily, Tanya Gazdik - Monday, March 4, 2019
Opening and closing nights will feature a "Drive Equality" wrapped Hyundai Tucs ...
- TiVo Revenues Sink On Lower Pay TV Licensing Deals
Television News Daily, Wayne Friedman - Wednesday, February 27, 2019
Revenue licensing to U.S. pay TV providers sank 49% to $42.3 millio ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Oscar Hosting Is So Complicated, No One Wants To Do It
TVBlog, Adam Buckman - Thursday, February 21, 2019
Celebrities won't touch the Oscar hosting job with a 10-foot pole becau ...
- Singular Sensation: The Lost World Of Sammy Davis Jr.
TVBlog, Adam Buckman - Tuesday, February 19, 2019
An "American Masters" installment, subtitled "Sammy Davis Jr.: I've Gotta Be Me ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it creat ...
- MLS Unveils Creative, Pulls Spot Featuring Alleged Abuser
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2019
Creative "illustrates how we are confidently creating our version of the glob ...
- For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
TV Watch, Wayne Friedman - Tuesday, February 12, 2019
The biggest beneficiary of messaging during the game was CBS itself. I ...