- Ford Partners With Universal Pictures For VR Experience
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2019
The collaboration allows Ford to showcase connected vehicle technology and get customer ...
- Disney Banning Netflix Advertising On Its Entertainment Networks
Television News Daily, Wayne Friedman - Saturday, October 5, 2019
Viewing Netflix more as a straight-ahead competitor for its growing streaming busines ...
- MGM's 'Roll The Dice' Game Show Wins Over Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
"Roll The Dice" showcased MGM's hottest Vegas entertainment at its properties ...
- TBS Uses Instagram Live To Promote Season 2
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
To promote Season 2 and integrate "The Last O.G." into the broad ...
- HarrisX: 28% Of Streamers Intend to Subscribe To One Of Three New Services; Disney+ Leads At 21%
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
Disney's bundle was followed by HBO Max at 11% and NBCU's Peaco ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?
MediaPost Weekend, Joe Mandese - Saturday, September 21, 2019
Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Let's Talk About What We're Talking About When We Talk About Esports
MediaDailyNews, - Friday, September 20, 2019
It's the time spent viewing video games that deserves greater attention ...
- Microsoft, Disney Ink Cloud Deal To Find New Ways To Distribute Content
Digital News Daily, Laurie Sullivan - Friday, September 13, 2019
The companies will use Walt Disney's technology hub StudioLAB to help crea ...
- Bob Iger Departs Apple Board On Same Day Apple TV+ Details Announced
Digital News Daily, Wayne Friedman - Friday, September 13, 2019
Bob Iger, chairman-CEO of Walt Disney, resigned from Apple's board of directo ...
- Brands: Steal These 5 Lessons From Entertainment Marketing Campaigns
Marketing Insider, Greg Harrison - Monday, September 16, 2019
For example; Make entertainment, not advertising. Tease, don't tell. ...
- 'Super Size Me' Sequel Inspires Educational Pop-Up
Marketing Daily, Tanya Gazdik - Thursday, September 12, 2019
Humanaut built the Holy Chicken! brand featured in the documentary as we ...
- Topgolf Proposes Customers 'Go Out Swinging'
Marketing Daily, Tanya Gazdik - Tuesday, September 10, 2019
The campaign will run year-round and is Topgolf's first major, ongoing brandi ...
- AMC Theatres Starts Pilot Program Airing NFL Games
MediaDailyNews, Wayne Friedman - Monday, September 9, 2019
Looking to boost its Sunday afternoon in-theater film business, AMC Theatres televis ...
- WWE's Becky Lynch, Roman Reigns Invite Fans To 'Step Inside'
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2019
For the first time in the game's 6-year history, WWE 2K20 ...
- There's More To Esports Than Just Esports
MediaDailyNews, - Monday, September 9, 2019
Have you heard about or seen "esports" proper? Probably not. But t ...
- ASA Decisions Need To Speed Up And Ban Ads Before Campaigns Finish Anyway
London Blog, Sean Hargrave - Thursday, August 29, 2019
It is clearly run off its feet -- but decisions to b ...
- Now, That's Funny: Two Weeks In Dayton, Ohio Is Humor Workshop Prize
Marketing Daily, P.J. Bednarski - Monday, August 26, 2019
In a contest called "A Hotel Room of One's Own," two "humorists-in-residenc ...
- Hasbro Buys Entertainment One For $4 Billion, Pushes More Into TV, Film
Television News Daily, Wayne Friedman - Friday, August 23, 2019
The deal will add key global media brands including preschool TV seri ...
- Peppa Pig Company Bought By Hasbro
Around the Net In MAD London, Sean Hargrave - Friday, August 23, 2019
Looks like Peppa Pig is going to need to oink in ...
- Roku Adds Kids & Family To Streaming Service
Television News Daily, Wayne Friedman - Monday, August 19, 2019
Roku's "Kids & Family" on streaming service The Roku Channel is ...
- Disc Sales Down A Fifth As Streaming Takes Hold
Around the Net In MAD London, Sean Hargrave - Monday, August 12, 2019
Kantar figures suggest that sales of physical DVDs and CDs are do ...
- Disney+ To Be Bundled With Hulu, ESPN+ For $12.99 Per Month
Digital News Daily, Karlene Lukovitz - Wednesday, August 7, 2019
The bundle is meant to drive rapid subscriber growth for Disney+ a ...
- Analyst: Pinterest Found Singular Way To Use Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 2, 2019
Finding unique ways to use search helps Pinterest grow. Personalized search suggestio ...
- Google Blocking Viagogo Over Touting Allegations
Around the Net In MAD London, Sean Hargrave - Thursday, July 18, 2019
Google has suspended advertising from the controversial ticket resale site, Viagogo, am ...
- TV Ad Spend Up 2% In May, Supports Strong Upfront
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
May was particularly strong in national TV ad dollars. Average weekly ...
- Success Of 'Hollywood Life' Has Tiger Woods To Thank
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Because search engines have tweaked their algorithms to bring legitimate news sourc ...
- Evolving Women's Media: A Fuller Perspective
Show Daily, Nina Lentini - Friday, June 14, 2019
In order to diversify, "Hollywood Life" has been working with platforms li ...
- Upside-Down Whopper? BK, Coke, Netflix Team On 'Stranger Things' Promos
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2019
Special Whopper's available in just 11 restaurants across 10 markets, but bu ...
- Millennials Play More Video Games, Watch 'Game Video Content'
Digital News Daily, Wayne Friedman - Friday, June 7, 2019
Millennials play more video games than other consumer groups and watch ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees Gains
Television News Daily, Wayne Friedman - Friday, June 7, 2019
Viacom says that closely monitoring granular social media data helps it adju ...