Ramping up its efforts to compete with streaming giant Netflix, the forthcoming premium streaming video service Disney+ will be offered to new and existing Verizon customers free for a year.
Analysts expect this will add millions of new subscribers to Disney+, which launches on Nov. 12.
Verizon says the deal will be available to Verizon wireless unlimited new and existing customers, including new Fios Home Internet and 5G Home Internet customers.
Disney+ launches at $6.99 a month, which includes original and library TV shows and movies -- 7,000 television episodes and 500 films -- pulled from all Walt Disney brands: Disney Marvel, Pixar, Star Wars and more.
The service will be available across multiple platforms, including iPhone, Android, Roku, Xbox and PS4, and will allow customers to download videos for watching offline.
In four years, Disney+ is projected to get to 30 million U.S. subscribers.
Recently, Apple offered a similar promotional deal for its streaming service Apple TV+, which also starts next month. Apple will give a year of Apple TV+ for free to customers who buy a new Apple product, including an iPhone, iPad or Mac.
News of the Verizon/Disney+ offer drove Netflix stock down 4% in early Tuesday trading to $267.50. Verizon's stock was up 0.4% to $60.99.