- Is Facebook Planning To Do A Netflix?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 27, 2017
"The Times" claims that Facebook is planning to follow in the ste ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk
MediaPost Live, Larissa Faw - Friday, June 23, 2017
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP C ...
- Netflix Animations Let Kids Say What Happens Next
Around the Net In MAD London, Sean Hargrave - Wednesday, June 21, 2017
Netflix will launch two shows that allow children to decide what happe ...
- Sony Pictures, Dell Launch Blockbuster Spider-Man Promo
MAD, Steve McClellan - Tuesday, June 20, 2017
The collaboration includes 360-degree integrated global marketing campaign featuring the big-budget fi ...
- Dell Gets Its Spidey Senses Tingling
Marketing Daily, Aaron Baar - Tuesday, June 20, 2017
The Round Rock, Tex., computer company is partnering with Sony Pictures ...
- Media Marketers Are The Most Confident
Around the Net In MAD London, Sean Hargrave - Friday, June 16, 2017
Media and entertainment marketers are the most confident about growth in the ...
- Topgolf Teams With Lady Antebellum's Charles Kelley
Marketing Daily, Tanya Gazdik - Monday, June 12, 2017
Topgolf has a new division of the company devoted to building t ...
- Successful Summer Tie-Ins Require Relevance
Marketing Daily, Aaron Baar - Tuesday, June 6, 2017
"People like entertaining ads. They do well on breakthrough messages," Peter Dabol ...
- NEW! 3D Minions Ride Atop NY Taxis
Out to Launch, Larissa Faw - Tuesday, June 6, 2017
Universal Pictures is promoting "Despicable Me 3" (out June 30) with 3D toppe ...
- Getting The Goods On Google
Marketing: Entertainment, Alison Hill - Thursday, June 1, 2017
When I interviewed for my first PR job, I never worried th ...
- Your Marketing Spend May Require Readjustment
Marketing: Entertainment, Mary C. Long - Thursday, May 25, 2017
Video is the buzz for marketers, with the next generation absolutely obsess ...
- Size Matters: Universal Promotion For New 'Mummy' Film Includes Giant LA Sarcophagus
MAD, Larissa Faw - Monday, May 22, 2017
The structure was officially unveiled during "The Mummy Day" festivities this M ...
- 15-City Virtual Reality Tour Launched To Promote New Alien Movie
Connected Thinking, Chuck Martin - Sunday, May 14, 2017
While Facebook may have scaled back its virtual reality activities, it doesn ...
- AEG Presents Its New Digital Shop: Fetch
MAD, Larissa Faw - Friday, May 12, 2017
AEG Presents, the live entertainment division of Los Angeles-based AEG has select ...
- Vivendi Makes A Bid For Havas
Around the Net In MAD London, Sean Hargrave - Friday, May 12, 2017
Vivendi is making a bid to buy French advertising group Havas. "T ...
- Disney Brings 'Cars 3' Personality To Waze
Marketing Daily, Aaron Baar - Tuesday, May 9, 2017
In the first partnership of its kind, Waze has joined with Disn ...
- Blondie Gig To Launch Amazon Prime New Live Music Service
Around the Net In MAD London, Sean Hargrave - Tuesday, May 9, 2017
A Blondie concert in London on May 23rd will launch Amazon Prime ...
- 55% Want To Use Voice To Control Entertainment Devices
Connected Thinking, Chuck Martin - Tuesday, May 9, 2017
The growth of voice-activated personal assistants continues, now with owners wanting ...
- Autotrader Partners With 'Cars 3'
Marketing Daily, Tanya Gazdik - Monday, May 8, 2017
"The tagline in the co-branded spot was specifically created for this pie ...
- It's A Mad, Mad Augmented Virtual World
Marketing: Entertainment, Alison Hill - Thursday, May 4, 2017
How artificially intelligent are you? Sorry, let me put that another wa ...
- Movie Fans Attracted To Cars, Personal Finance
Marketing Daily, Tanya Gazdik - Tuesday, May 2, 2017
"The Power of the Fan" reveals the buying and influence patterns ...
- Just Eat Sponsors The X Factor
Around the Net In MAD London, Sean Hargrave - Friday, April 28, 2017
Just Eat will pay GBP10m a year to sponsor The X Facto ...
- WWE WrestleMania Knows Marketing & Media, Show & Sell
Marketing: Entertainment, Barry Janoff - Friday, April 28, 2017
WrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citr ...
- NBCU Revs Rise, Cable Tops Broadcast In Distribution
Television News Daily, Wayne Friedman - Thursday, April 27, 2017
Comcast's NBCUniversal posted big 15% Q1 gains overall in revenue, largely than ...
- Doritos 'Cassette Player' Bags Lure 'Guardians of the Galaxy' Fans
Marketing Daily, Karlene Lukovitz - Wednesday, April 26, 2017
In a tie-in with the popular movie franchise, Doritos will release ...
- OTT Free Trials Produce Subscription Conversions
Marketing Daily, Aaron Baar - Wednesday, April 26, 2017
"Most consumers use trials for their intended purpose of trying out ...
- Acura Supports Jazz Fest, Music Education In NOLA
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2017
Tthe luxury automaker is extending its support of Big Easy music ...
- Demographics, Entertainment Choices Push TV Everywhere
TV Watch, Wayne Friedman - Wednesday, April 26, 2017
Younger digital media platforms for traditional TV programming have been seen ...
- Wahlberg Declares Consumer 'Terms & Conditions' For AT&T
Marketing Daily, Aaron Baar - Monday, April 24, 2017
"This is the first time we're brought all our product lines togeth ...
- 'Britain's Got Talent' Most-Watched Show Of 2017, So Far
Around the Net In MAD London, Sean Hargrave - Monday, April 24, 2017
"Britain's Got Talent" has posted the biggest tv audience of the ye ...