- MediaCom Wins Duracell's Global Media Account
MAD, Steve McClellan - Wednesday, May 13, 2020
The award, effective July 1, came after a formal review that beg ...
- Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%
Research Intelligencer, Joe Mandese - Thursday, May 14, 2020
The global ad economy will outpace the contraction of real GPD followi ...
- The Long Arm Of The Law: New Privacy Rules Have The Most Impact On Email
Email Insider, Ray Schultz - Tuesday, May 12, 2020
Most marketers are confident in their ability to comply with new regulation ...
- Publicis Groupe Reveals Phased-In Office Reopening Strategy
MAD, Larissa Faw - Monday, May 11, 2020
Office reopenings will be gradual and will be managed by country lead ...
- Kremlin's Influence On Yandex During Lockdown Could Threaten Its Existence
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 11, 2020
Yandex has begun to transition some of its services to adapt duri ...
- Cognism Acquires Mailtastic, Email Signature Firm
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Cognism purchased German-based Mailtastic as part of its European expansion. It conten ...
- Why It's Essential That Google Ads Identify Nearby, Curbside Pickup As States Reopen
Performance Marketing Insider, Laurie Sullivan - Monday, May 11, 2020
Online searches for "in-stock" items grew more than 70% globally from t ...
- Consenting Adults? EU Data Board Says You Can't Use Cookie Walls To Drive Consent
Email Insider, Ray Schultz - Wednesday, May 6, 2020
You can't infer consent from the act of scrolling -- and ema ...
- Workers Can't Define Ransomware And Are Ignoring Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Boomers are more likely than younger people to know what phishing a ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderat ...
- Amazon Prime Video Intros On-Demand In Canada, Overseas Markets
Digital News Daily, Karlene Lukovitz - Friday, May 1, 2020
Amazon's expanding services make it more competitive with VOD offerings from oth ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technolog ...
- Comcast Q1 Sees Stable Broadband, Cable Revenues, Sinking Biz For NBCU, Sky
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Although Comcast maintained revenue growth for its main broadband/cable businesses, NBCU reven ...
- WPP Bracing For 'Tough' Second Quarter
MAD, Steve McClellan - Wednesday, April 29, 2020
WPP reported a 4.9% revenue decline from continuing operations (excluding the impa ...
- Google Gives Facebook Ad Boost In April
Performance Marketing Insider, Laurie Sullivan - Thursday, April 30, 2020
Google contributed to Facebook's Q1 earnings, but will likely impact the soci ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a produ ...
- Virgin Media Says It Resolved UK Broadband Issues
Around the Net in Email, Ray Schultz - Wednesday, April 29, 2020
Virgin Media claims to have resolved issues that led to a broadba ...
- WPP Revenues Down In Q1
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
A trading update from WPP shows that revenue fell by a litt ...
- Mother's Day: Homebound Family, Friends Plan Togetherness
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Brands can gain insights into behavior across markets from the data ...
- GDPR Advice Site Fixes Data Exposure Problem: Report
Around the Net in Email, Ray Schultz - Tuesday, April 28, 2020
GDPR.EU, a GDPR advice site, has fixed a problem that reportedly expos ...
- Germany Is Concerned GDPR Will Fail If Ireland Does Not Act
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
"Wired" has an interesting story on how Germany is worried that GD ...
- Cortical.io Launches Tool For Managing Incoming Emails
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Message Intelligence allows users to filter and classify emails based on cust ...
- Good Old Nordic Ingenuity: Hands-Free Door Opener
Mediapsssst, Richard Whitman - Monday, April 27, 2020
TBWA\Helsinki came up with the idea, working with manufacturer Fortum. The devi ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why sever ...
- Sarbacane Group Acquires Datananas, B2B Lead Prospecting Firm
Email Marketing Daily, Ray Schultz - Monday, April 27, 2020
Sarbacane Group is the parent of Mailify, a firm that helps B ...
- Is GDPR On The Verge Of Failing?
London Blog, Sean Hargrave - Monday, April 27, 2020
If so, should the European Commission investigate whether member countries are putti ...
- Havas Group Loses Ground In Q1
Mediapsssst, Richard Whitman - Sunday, April 26, 2020
The "initial impact" of the health crisis hit hard in March, t ...
- Publicis Groupe Taps Billingsley For New Global CMO Role
MAD, Larissa Faw - Thursday, April 23, 2020
In the new role, Billingsley will focus on product development and marketi ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across k ...
- Italian Email Provider Hacked: Report
Email Marketing Daily, Ray Schultz - Thursday, April 23, 2020
Data from users of Email.it is now being offered for bitcoin ...