• by Larissa Faw , April 23, 2020

As Publicis Groupe positions itself for a post-pandemic world, the company is installing Justin Billingsley as its first-ever Global Chief Marketing Officer.

His role will focus on product development and marketing to identify and develop scalable products and initiatives for clients. He will also spearhead new strategies surrounding the Groupe’s Power of One agency models that have been rolling out country by country for the past few years.

Billingsley is also tasked with identifying potential business opportunities -- particularly by expanding scope with existing clients -- and he will oversee Publicis Groupe's PR and communications outreach both internally and externally.

At the same time, he will continue to serve in his current duties as Chairman of Publicis Emil and Publicis One Touch -- the bespoke global Power Of One agency networks for Mercedes-Benz and NIVEA, respectively.

He will also continue to be a member of the Publicis Groupe Management Committee, reporting to Publicis Groupe CEO Arthur Sadoun.

Billingsley first joined Publicis Groupe from the client-side a decade ago as CEO for Saatchi & Saatchi Greater China. He returned to the UK to a range of leadership roles in Saatchi & Saatchi globally before being appointed Global COO for Publicis Communications, his first Groupe-level appointment as part of The 'Power Of One' initiative in 2015.

 “There are many initiatives that are currently being taken at Publicis to make sure our clients are recovery ready,” says Sadoun. “Justin will ensure that all of our clients can benefit from them.”