- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Digital Coupon 'Events' Take Off
Marketing Daily, Erik Sass - Monday, July 26, 2010
The number of special product promotions featuring digital coupons increased 84% betwe ...
- Kia Backs Family 'Yo Gabba Gabba!' Tour
Marketing Daily, - Friday, July 23, 2010
Kia Motors America will be presenting sponsor of the "YO GABBA GABB ...
- New Leaf Recruits 'Defenders Of Taste'
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that inclu ...
- JetBlue Hosts Free Sarah McLachlan Concert
Marketing Daily, - Wednesday, July 21, 2010
In connection with her new album release, "Laws of Illusion," McLachlan's conce ...
- Retail Eyewear Gets An Entirely New Look
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
It's decidedly not your father's LensCrafters: It has a wind tunnel, ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Stayfree/Carefree/O.b., 'Self' In Lilith Promo
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2010
McNeill-PPC is offering a daily online sweepstakes through July 30 for ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- Virgin Mobile Unveils FreeFest Lineup
Marketing Daily, - Tuesday, July 20, 2010
Artists such as M.I.A., LCD Soundsystem, Pavement, T.I. Ludacris and Joan Je ...
- Visa Launches Prepaid Card Awareness Effort
Marketing Daily, Tanya Gazdik - Monday, July 19, 2010
The campaign targets financially underserved consumers. Visa estimates that there are approximate ...
- Sauza Tequila Targets Women Via 'Redbook'
Marketing Daily, Karlene Lukovitz - Friday, July 9, 2010
Aiming to establish itself as women's tequila brand of choice and ...
- Verizon Sponsors Soccer Final House Parties
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2010
"The house party fits nicely into Verizon's FiOS marketing plan because i ...
- Green Debates Target Younger Folk For Lexus
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Lexus' Andrea Lim says the stylized focus of the efforts, with ...
- Crystal Light Throws Lilith Fair Tailgating Event
Marketing Daily, - Tuesday, July 6, 2010
The event will feature a karaoke sing, with participants eligible to w ...
- Versus Gears Up For Armstrong's Final Tour de France
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
The 2010 Tour de France will mark the last time Lance Armstro ...
- Summertime Brings Events To The Forefront
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
"We know there's a lot of different events and activities," Scarborough's Howa ...
- 2K Sports Spends Summer On Hockey Tour
Marketing Daily, - Thursday, July 1, 2010
The company has commissioned a custom-designed RV rigged with game gear ...
- How To Make Your Summer Sponsorships Epic
Engage:Teens, Doug Akin - Thursday, July 1, 2010
Brands must raise the bar, seek to deliver epic, highly memorable, conversation-wort ...
- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Captain Morgan Taps Marisa Miller as 'First Mate'
Marketing Daily, - Wednesday, June 30, 2010
Miller will be in digital, point of sale, advertising, social responsibility communicati ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- Kia Preps Tour, Facebook Effort for Soul
Marketing Daily, Karl Greenberg - Friday, June 25, 2010
The latter involves a mash-up program using the hamsters from the n ...
- Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
On June 28, commuters passing through Grand Central Terminal will have ...
- ANA: Events, Sponsorship Metrics Are Inadequate
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
Nearly 8 in 10 respondents said that the need for validated sponsorship/even ...
- Ford: It's T-Bird Time
Marketing Daily, - Friday, June 25, 2010
Ford will begin celebrating the famed Thunderbird nameplate's 55th anniversary this ye ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- Golfsmith, Nike Team For Social Media Event
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"We've really ramped up our social marketing efforts and, like all retailer ...