- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- Acura Lights Up Sundance
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily th ...
- Target Throwing Midnight Twilight Parties
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
With "The Twilight Saga: Breaking Dawn - Part 1" DVD and Blu-r ...
- Sponsorship Loses Steam, But Continues To Outpace Ad Growth
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Describing the effect of the global economic crisis on sponsorship spending ...
- Note to CES Attendees: Booth Visits Trump Video Pitches
Video Critique, Larry Dobrow - Thursday, January 12, 2012
As a reporter for an electronics trade pub, I spent several Janua ...
- Nissan Wins Heisman With New Deal
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Besides getting Nissan involved with the trust's charitable efforts, the partnership le ...
- JetBlue Sponsors Ellie Goulding Concert
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
JetBlue Airways is sponsoring an exclusive live performance by UK artist Ell ...
- Hendrick's Gin Takes To The Forest
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The brand's effort positions it as a whimsical, somewhat quirky spirit, who ...
- Goin' To Meetin'
Research Brief, Jack Loechner - Friday, December 16, 2011
According to the American Express Meetings & Events "2012 Meetings Forecast," 6 ...
- Magenta Meets New Directions For T-Mobile
Marketing Daily, Aaron Baar - Thursday, December 8, 2011
The country's fourth-largest wireless provider is taking its signature color and sty ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- It's Virtual/Reality For 2012 Escape
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
"Escape Routes" will borrow the road-trip theme from the "Focus Rally" progra ...
- Macy's Thanksgiving Parade Ratings Will Stay Afloat
MediaDailyNews, David Goetzl - Wednesday, November 23, 2011
Ratings for the Macy's Thanksgiving parade have been rising, up in 20 ...
- B2B Exhibitions Build Brands
Research Brief, Jack Loechner - Friday, November 25, 2011
According to a new study and presentation from The Center for Exhibiti ...
- Hyundai At The Grammys And Beyond
Marketing Daily, Karl Greenberg - Friday, November 18, 2011
Hyundai has inked a three-year partnership with the Recording Academy to beco ...
- Buick Back With 'Wired' Pop-Up Tech-stravaganza
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
Buick is back as presenting sponsor of the seventh annual Wired pop- ...
- Live-blogging Has Huge Potential
Marketing Daily, Jacqueline Zenn - Friday, November 18, 2011
Live-blogging is a novel and extremely engaging way for brands (and individu ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Buick Hits NapaValley With 'Tweet House'
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
Where better to take this positioning and a vehicle like the Encla ...
- Jeep Attacks! Touts 'Call Of Duty' Wrangler
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
In its second year of a product-integration partnership with Activision's "Call ...
- Fiat Produces Performance Art, Moth Style
Marketing Daily, Karl Greenberg - Tuesday, November 1, 2011
Fiat is bringing the moth to urban radio stations around the countr ...
- SEMA Show Brings Auto Fashion To Vegas
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Specialty Equipment Market Association show in Las Vegas, slated for ear ...
- Food Day Spans More Than 2,000 Events Across Country
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2011
Food Day, held Oct. 24, spanned more than 2,000 events in a ...
- Allstate, YWCA Raise Domestic Violence Awareness
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
The main component of the program is its website, www.PurplePurse.com, which ...
- Smart To Break TV Ad, Event Program
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Daimler AG's Smart division, which makes ultra-diminutive cars with room for tw ...
- Chrysler's Fiat Brand Ties Into SEMA
Marketing Daily, Karl Greenberg - Thursday, September 29, 2011
Chrysler's Fiat brand is heading to Las Vegas. The division is promoti ...
- Birds Eye Aims To Shake Up Frozen Veggie Status Quo
Marketing Daily, Karlene Lukovitz - Friday, September 16, 2011
With the U.S. Department of Agriculture's new MyPlate icon driving home t ...
- Downtown Auto Show Comes To New York
Marketing Daily, Karl Greenberg - Thursday, September 8, 2011
The New York Motorexpo will actually be the fourth iteration of ...
- VW Involved In New York's Fashion's Night Out
Marketing Daily, - Thursday, September 8, 2011
Volkswagen is involved in Fashion's Night Out on Sept. 8. From ...