- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Off-roaders Coming To New York City! Book Now!
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Off-road recreational vehicles are coming to New York City. Ok, the Bron ...
- Camp Groupon?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
Groupon is selling a $749 "all-inclusive urban adventure weekend" package offering ...
- Chevrolet Goes To Fiesta Atlanta
Marketing Daily, Karl Greenberg - Thursday, May 3, 2012
Chevrolet will showcase its vehicles at a Cinco de Mayo festival ...
- Ram Saddles Up For The Kentucky Derby
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
Ram Truck brand is going to Churchill Downs as part of i ...
- NBA Launches 7th NBA Nation Tour
Marketing Daily, Karl Greenberg - Thursday, April 26, 2012
The NBA is in its seventh season of its mobile grassroots basketba ...
- Mag Bag: Meredith Lays Off Staffers
MediaDailyNews, Erik Sass - Thursday, April 26, 2012
Meredith Corp. has cut 80 positions from across its portfolio of publication ...
- Zippo Rocks Out With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
The company has launched a musical event, sweepstakes, giveaway, social media a ...
- Ben & Jerry's, Phish Stage World's Largest Cowbell Concert
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
To celebrate its 15-year anniversary partnering with Phish, Ben & Jerry's team ...
- Coachella Music Festival A Marketing Incubator
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
The three-day Coachella music festival isn't just an opportunity for brands ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- 'House Beautiful,' HSN Multiplatform Home Furnishings Marketplace
MediaDailyNews, Erik Sass - Monday, April 16, 2012
"House Beautiful" and HSN (formerly the Home Shopping Network) are collaborating ...
- Kim Crawford Wines Pairs Art Event, Campaign Shoot
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
The campaign seeks to convey the New Zealand wine label's "history ...
- Drugfree.org Partners With Pharma Company
Marketing Daily, Tanya Gazdik - Tuesday, April 10, 2012
The Partnership at Drugfree.org is partnering with Mallinckrodt, the pharmaceutical business ...
- Unilever Ramps Up Hispanic Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Unilever, a leader in Hispanic marketing, is pushing forward with new initiativ ...
- Turner 'Dances' During NCAA
MediaDailyNews, David Goetzl - Friday, March 23, 2012
Turner Sports, which has had three networks carry March Madness games, h ...
- Q&A: With Ram Truck's Marissa Hunter, Part II
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck bran ...
- Jaguar Launches 'Alive' Road Show
Marketing Daily, Karl Greenberg - Friday, March 16, 2012
Supporting the new global ad push, "Alive" starts in Phoenix on Apr ...
- BelVita Makes the SXSW Music Scene
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2012
As part of its U.S.-launch marketing blitz, Kraft's belVita breakfast biscuits bra ...
- Pennzoil Effort Celebrates Love Affair With Cars
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
Through the effort, which involves heavy social media activation as well ...
- Thon Fundraising: A Rich Source Of Dollars And Inspiration
Marketing: Causes, David Hessekiel - Monday, March 12, 2012
Virtual events may be considered cutting edge these days, but bringing peop ...
- Ford Gets Real For 2013 Escape
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Given what the automaker has been doing around vehicle launches and (especiall ...
- Vans Teams With Anti-Smoking Effort At SXSW
Marketing Daily, Tanya Gazdik - Thursday, March 8, 2012
Shoe manufacturer Vans is teaming up with truth, a youth smoking preventi ...
- PepsiCo10 Expansion To Be Announced at SXSW
Marketing Daily, Karlene Lukovitz - Wednesday, March 7, 2012
Digital start-up incubation program to be expanded into new markets in Indi ...
- Macy's Takes Annual Flower Show Outside
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2012
Linked to its Brazilian-themed merchandising and marketing initiative, the show tent wi ...
- Audi Touts E-Tron At TED
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Audi is launching a carbon-neutral ideology along with electric vehicles. So ...
- Krispy Kreme Hits Road To 'Glaze The Nation'
Marketing Daily, Karlene Lukovitz - Thursday, February 23, 2012
Over the next year, brand ambassadors will make stops from coast ...
- Pro Sports Solve Social Media Puzzle
Marketing Daily, Karl Greenberg - Sunday, February 19, 2012
The challenge of social media for major league sports is how ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...