- Evian Launching Retro Wood Racquet Cup Tournament
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2012
In a tribute to its history in sponsoring the U.S. Open, Evi ...
- Whole Foods, PBS Reaching Parents Organically
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Whole Foods wants to spread the news about the benefits of eati ...
- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- New Ultimat Vodka Video Goes Viral
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
The video, part of the brand's "Find Balance, Find Ultimat" campaign, sho ...
- For Debut, Lexus LS Poses With Celebrity Couples
Marketing Daily, Karl Greenberg - Friday, July 27, 2012
Toyota's luxury division is kicking the chocks from under the LS' whee ...
- Making The Best Of BlogHer
Engage:Moms, Stephanie Azzarone - Wednesday, July 25, 2012
For those who market to moms - and those who want ...
- Samsung Plays From The Road
Marketing Daily, Aaron Baar - Monday, July 16, 2012
Via a "FunCruiser" that will be making stops all over the count ...
- Mobile Clicks With Music Fans
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobi ...
- Dos Equis Rolls Out 'Most Interesting Academy'
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Dos Equis has rolled out its Most Interesting Academy, an interactive onli ...
- Cause Marketing Helps Drive '13 Ford Escape
Marketing Daily, Karl Greenberg - Sunday, July 15, 2012
The Dearborn, Mich.-based automaker says people can host special parties at whi ...
- Linkin Park On Honda Civic Tour
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
Linkin Park and Incubus are on the road for this year's Hon ...
- Checking In On the Pulse Of Dweeb America
Marketing Daily - Top of the News, Thom Forbes - Friday, July 13, 2012
It's time we checked in on Comic-Con, the get-together for comic-book dwee ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- Trident Releases Duran Duran Mix
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
Trident Gum has made its "The New York Werewolf Mix" a fr ...
- How To Plan A Blogger Event
Engage:Moms, Maria Bailey - Thursday, July 5, 2012
Summer is in full swing. Families are traveling to historical sites a ...
- Nissan Backs Canada Day With 3D Shows
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Nissan is premier sponsor of Canada Day fireworks in Halifax, Ottawa, Toron ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Chrysler Taking Vehicles To Employees
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
Chrysler is taking its vehicles on the road to employees both ...
- Dick's Sporting Goods Launches Concussion Effort
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
Dick's Sporting Goods is launching the second year of its PACE (Protecti ...
- Boston Market Promos Signal Positioning Refocus
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2012
Boston Market has launched a series of summer promotions that mark t ...
- An Event Marketing Refresher Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Experts see event marketing budgets growing about 8% this year, with markete ...
- DailyCandy Gets Its Shopping On
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
DailyCandy Deals &OO.comare running a program this evening in New York City ...
- Nissan Spreads Its Wings At Le Mans
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2012
Ah, the 24 Hours of Le Mans. If you can't actually g ...
- Kia Back At Vans Warped Tour
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2012
Kia will bring Soul and the newly redesigned Rio -- Kia's smalle ...
- Gap's Athleta Summons Yogis Again
Marketing Daily, Sarah Mahoney - Wednesday, June 13, 2012
Gap says its Athleta brand will again sponsor free "Mind Over Madnes ...
- Legacy's Truth Campaign Back On Tour
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
The grassroots program, which begins June 16 at the Salt Lake Ci ...
- Hendrick's Gin Takes An American Spin
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
An experiential program comprises a year-long series of "Voyages Into the Unusual ...
- Music Festivals Solid Venue For Brand Marketing
MediaDailyNews, Steve McClellan - Thursday, May 31, 2012
New research from Havas concludes that sponsor awareness and recall among mus ...
- 'Men's Health' Hosts Cooking School
MediaDailyNews, Erik Sass - Wednesday, May 30, 2012
Don't expect cover shots of chiseled abs to be replaced by close-u ...