- Q&A: Fiat Torques Up Social Media
Marketing Daily, Karl Greenberg - Monday, October 1, 2012
Fiat is using next month's auto-customizing and aftermarket show as much ...
- Ford Hits The Road To Tout C-MAX
Marketing Daily, Karl Greenberg - Friday, September 28, 2012
To back the new nameplate, as well as the full line ...
- Scion Goes For Art And Heavy Metal
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
Scion brand is focusing on the heavy metal subculture it says ...
- Toyota Tundra Versus A Space Shuttle
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Tundra will tow the Endeavour and its extremely heavy trailer a ...
- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Automakers Converge On Dallas For Big Fair
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
Companies have their own venues and almost all the automakers making truc ...
- Lexus Partners With Out
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
Gay fashion & lifestyle brand Out has partnered with Lexus, which wi ...
- Poise Goes On Tour For Menopause
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "T ...
- Truth Takes Its Act On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Truth has never tried its own branded concert series until now. T ...
- Green Giant To Throw Giant N.Y. Veggie Pledge Event
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
As part of its new "One Giant Pledge" campaign -- urging famili ...
- Dogs To Stage Own Occupy Movement
Marketing Daily, Aaron Baar - Friday, September 21, 2012
The Occupy Movement is going to the dogs, at least one d ...
- Does Social Media Have A Bad Romance With Latinos?
Engage:Hispanics, Ali Curi - Thursday, September 20, 2012
The Latino romance with social media has been a passionate one. We' ...
- Lexus Sponsors Latino Special On HBO
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
The series, which begins on Sept. 24 on HBO and HBO Lati ...
- Kraft Gum Launch Aims To Entertain Teens
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
Kraft Foods is hoping to score with teens with a new g ...
- Walmart Leads Health Tours In Some Stores
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
The interactive tours will be led by Wal-Mart associates who will he ...
- Chevrolet, MTV Offer A World-Music Spark Tribute
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
To tout the worldly vehicle, which the GM division is pitching ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- Kawasaki To Turn Times Square Ninja Green
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
The all-day "Ninja Times Square Takeover" on Sept. 13 comprises a two-blo ...
- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- Nissan Re-Boots The Heisman House In Dallas
Marketing Daily, Karl Greenberg - Tuesday, September 4, 2012
The Heisman Trust, Nissan, and ESPN created the Heisman House last ye ...
- Visa Invites Cardholders To 'Share the Spotlight'
Marketing Daily, Tanya Gazdik - Monday, September 3, 2012
Visa Canada is offering cardholders exclusive online and in-person access to t ...
- Truth Gets Game For Anti-Tobacco Message
Marketing Daily, Karl Greenberg - Tuesday, September 4, 2012
Legacy's "truth" campaign to prevent smoking among youth is launching a n ...
- Kawasaki Brings Green Monsters To Times Square
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Kawasaki Motors, U.S.A. is going big with its global debut of i ...
- Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Toyota has signed on as presenting sponsor of Morgan's Wonderland in S ...
- Carville, Matalin Jump On Election Ad Opps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2012
The pair, who recently signed to star in videos/TV ads for Maker ...
- Q&A: Mobile Makes Inroads On Event Marketing
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
"If you dissect the pain point for most marketers," says Uzair Dad ...
- Can Marketing Save The Maine Lobster?
Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2012
The Maine Lobster Council, which represents some 4,500 local lobster fishermen, ...
- Ford's Piaskowski: Premium Design Is Not An Elective
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
"People purchase vehicles with their hearts and minds. ... You have ...
- NBA Taps Ticketmaster
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
The National Basketball Association (NBA) has tapped Ticketmaster, a division of Li ...
- Canon Imagination Goes To Hollywood And Beyond
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
How does a camera company get away from the product-attributes trap? Y ...