- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Jaguar Teases XFR-S
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
The new XFR-S is a jaguar among lambs at the L.A. Au ...
- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might se ...
- Los Angeles Show To Glow As Sales Improve
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
With the Los Angeles Auto Show coming up, pundits are talking abo ...
- BMW i Tour Hits N.Y. With Futuristic Cars
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2012
On Sixth Avenue between 41st and 42nd streets, the show, "The Futu ...
- Campbell's Go Soups Add Zing For Millennial Palates
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
The company is promoting the new sku entirely online, per Nelson Warle ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairm ...
- 50 New Models At L.A. Auto Show
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 13, 2012
The 2013 VW Beetle Convertible will be one of nearly 50 n ...
- The NBA Goes Big With Christmas Day Uniforms
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
The National Basketball Association (NBA) and its official on-court apparel partner adid ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Ford Continues Fusion Push: Competition Invisible
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Print ads for the new Ford Fusion car show competitive cars becomi ...
- Sennheiser Gives Gamers Absolution
Marketing Daily, Aaron Baar - Monday, November 5, 2012
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturall ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, a ...
- ING NYC Marathon Weathers Some Criticism
Marketing Daily - Top of the News, Thom Forbes - Friday, November 2, 2012
In the wake of a major disaster, people often rally around ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- Organizers Ponder ING Marathon Logistics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 31, 2012
With post-Sandy outages, route damage and flooding, organizing the ING New Yo ...
- Sandy Entertainment Losses Could Be Huge
Marketing Daily, Aaron Baar - Tuesday, October 30, 2012
"With no power, there's no show," Paul Bassman, president of Doodson Insuran ...
- ING Marathon: The Run Is On
Raw, Karl Greenberg - Tuesday, October 30, 2012
The ING New York Marathon looks good, assuming you can get ther ...
- ING Marathon: The Run Is On
Raw, Karl Greenberg - Tuesday, October 30, 2012
The ING New York Marathon looks good, assuming you can get ther ...
- Retailers Ramp Up Windows 8 Programs
Marketing Daily, Aaron Baar - Friday, October 26, 2012
With Microsoft's Windows 8 hitting retail outlets on Friday, the retailers ...
- ASICS Sounds Off For ING New York Marathon
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
The company, which has backed the marathon for 14 years, is partneri ...
- Spooky News: Adults Take Over Halloween
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 25, 2012
The "adultification" of Halloween will result in a lot of records bei ...
- Kia Grabs Brass Ring At Madison Square Garden
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Kia is extending and expanding its deal with Madison Square Garden, where ...
- Chevy Brings Spark (And Sonic And Cruze) To SEMA
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
Jim Campbell, VP of Chevrolet performance vehicles and motorsports, says small ca ...
- Fisker Gets Over The Hump
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
What it doesn't have is the budget for a tier 1 awarene ...
- SEMA: The Biggest Show You Don't Know
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2012
If you love cars, and can only go to one auto sh ...
- Ocean Spray's Bog-osphere On The Road Again
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
In the latest version of wooing America with its tiny, tart frui ...
- Did Red Bull Shatter Sponsorship Barriers?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 16, 2012
Red Bull was more than just along for the ride Sunday wh ...
- Chevrolet Throws Sparks At Comic Con
Marketing Daily, Karl Greenberg - Friday, October 12, 2012
Where better to reach the above-mentioned eccentric 20-somethings than an event li ...
- Cheribundi Goes Guerilla With Sports Teams
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2012
Cheribundi is using a guerilla marketing plan involving college and professional spor ...