Tag results for "fast"
- Consumers See Value In Free Ad-Supported Streaming VideoFour out of five streaming viewers said they accept ads in exchan ...
- Microsoft Trained Small Language Models To Process, Better Understand Search QueriesMicrosoft improved Bing with new large and small language models that t ...
- NBCU Creates SMB Ad Role, Hires Roku's Shepard To Lead ItShepard will lead efforts working with major East Coast independent media agenci ...
- How Apple Could Prepare To Ditch Google SearchAI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- 25% Of U.S. Streaming Consumers Shared Passwords, Watched Pirated Content In Last YearFifteen percent of streaming users borrow passwords, while 7% watch pirated sho ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?A single exposure of an interactive ad leads to 36% stronger bra ...
- Streaming's Viewership Growth Mostly Hurts Cable TVBroadcast television held steady at about 20% of total viewing time amo ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: StudyA new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study FindsA Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- Hey There, How Much Attention Do I Have?Brands and storytellers have few platforms that can get consumers' attention a ...
- Entertainment Bundles: Consumers Want More Than Just VideoConsumers - especially young consumers - want streaming "bundles" to be mo ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball DealWhat better way to appeal to a wide range of TV viewe ...
- AVOD's Rocketing Future Growth - But With Higher Subscriber Fees Attached?Despite the major growth of AVOD platforms - including free CTV channe ...
- FAST Channels Still Rising, But How Fast? And For What Viewers?FAST channels have mostly inexpensive, low-cost content. But analysts believe that whi ...
- Top 6 Streaming Platforms See 8% Decline In Ad SpendThe financial industry including insurance companies slashed spending on ad-supported streaming servi ...
- FAST Media Buyers Plan To Boost Spending On Streaming Channel In 2024Three in five media buyers said they spend on FAST channels ...
- Streaming Growth Drives Demand For Data About ProgrammingGranular metadata have become more important as content distribution moves away fr ...
- Ad-Supported Streaming Drives Most Growth For CTVStreaming growth has crowded out the portion of subscribers to more tradition ...
- Viewers Boost Time Spent With Ad-Supported CTVAd-supported services from Netflix and Disney+ have helped to increase viewing ti ...
- TV Has More Reach, Time Spent With Ad-Supported ViewingNinety percent of ad-supported streaming viewers also watch linear TV, ...
- NBCU Bows Vast FAST Licensing Portfolio, Signs Freevee, Xumo PlayFreevee and Xumo Play will each add 50 channels to their offerin ...
- Roku Channel Viewership Highlights Growing Popularity Of FASTStreaming services that don't charge a subscription fee are gaining viewers. ...
- Wurl, Frequency Team To Offer CTV FAST SolutionsCompanies' customers now have access to Wurl's monetization, content discovery capabilities pl ...
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing TimeNetflix has the widest reach in the United States with CTV a ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad FormatThe FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Streaming Viewers Most Prefer Standard Video AdsMost viewers are looking for a more traditional "lean-back" viewing experience wh ...
- Amazon Prime Video, Netflix Have Most Brand Power Among Streaming AppsBrand power measures how well a brand has built consumer interest ...
- Sling TV Launches FAST With Paid Access OptionsSling is making it easy for users of the free service ...
- Spending On Video Programming Forecast To Slow To Decade LowEconomic pressures on advertising revenue are expected to force media companies ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGsRetailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
