- Pret Tackles Homelessness At Christmas
Around the Net In MAD London, Sean Hargrave - Tuesday, November 15, 2016
Pret A Manger is taking an alternative approach to Christmas marketing ...
- What Is KFC Doing Right In Video In McDonald's Wake?
Around the Net In MAD London, Sean Hargrave - Tuesday, November 1, 2016
While McDonald's youth-focused YouTube channel went as quickly as it came, KFC ...
- Want Fries With Your Instant Gratification? Why KFC Beat McDonald's On YouTube
London Blog, Sean Hargrave - Tuesday, November 1, 2016
The content was compelling, but the reason KFC has beaten McDonald's ...
- NEW! For Halloween, One Burger King Restaurant Dresses As Ghost Of McDonald's
Out to Launch, Amy Corr - Friday, October 28, 2016
Boo! One crafty Burger King in Queens, N.Y. pulled off an elabora ...
- JWT Put On Alert As Philadelphia Sets Up Creative Review
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
The cream cheese brand, owned by Mondelez, has set up meetings wi ...
- Subway Promotes Cause Marketing Offer With Mic Series
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2016
On Nov. 3, National Sandwich Day, customers who buy any sub pl ...
- NEW! Burger King Creates Garbled Drive-Thru Menu To Raise Awareness On Illiteracy
Out to Launch, Amy Corr - Thursday, October 6, 2016
September was World Literacy Month, and Burger King's McLamore Foundation created a campai ...
- McDonald's And Omnicom Agree On Performance-Related Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
A zero margin, performance-related pay model might seem more beneficial for McDonald ...
- McDonald's, DDB And The Agency Of The Present (Still Unnamed)
MAD, Steve McClellan - Monday, September 26, 2016
At an Advertising Week session on Monday, McDonald's US CMO Deborah Wa ...
- Just Eat Claims Its Rebrand Is More Than A Logo Change
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
Just Eat's recent rebrand has seen the delivery service update its visu ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, September 14, 2016
Burger King's new creation attracted attention on social media. The brand h ...
- The King Has (Not) Spoken
MAD, Steve McClellan - Monday, September 12, 2016
To help promote the debut of Cheetos Chicken Fries to the Burg ...
- McDonald's Shuts Down Its YouTube Channel Due To Low Numbers
Around the Net In MAD London, Sean Hargrave - Friday, September 9, 2016
McDonald's has wound up its youth-focused YouTube project Channel Us after ...
- KFC Launches Media Review, MEC Won't Defend
MAD, Steve McClellan - Thursday, September 8, 2016
The brand spent an estimated $224 million on ads in the U. ...
- Pokemon Go Seeks To Reassure Lawmaker On Privacy
Daily Online Examiner, Wendy Davis - Friday, September 2, 2016
Pokemon Go developer Niantic says it uses outside companies to collect a ...
- Omnicom Wins McD's U.S., Will Create New Agency To Run The Account
MAD, Steve McClellan - Monday, August 29, 2016
The new client-dedicated agency will be overseen by Wendy Clark, North Ameri ...
- Chipotle's Social Media Policy Violated Law, Says NLRB
The Social Graf, Erik Sass - Tuesday, August 23, 2016
Chipotle Mexican Grill's social media policy for employees illegally constrained their abili ...
- Bojangles Commits Random Acts of Chicken
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2016
In one of the unscripted, unannounced happenings, 180 Big Bo Boxes containi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, August 10, 2016
Wendy's climbed onto the leaderboard with a 2,310% increase in engagement than ...
- Subway Debuts #SearchforBetter Campaign; Updates Logo
Marketing Daily, Karlene Lukovitz - Monday, August 8, 2016
The new campaign takes a decidedly more emotional approach to conveying th ...
- McDonald's Strives For Healthier Image
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 3, 2016
McDonald's is accelerating plans to simplify its food and announced intentions ...
- Facebook Touts Jack In The Box's Canvas Results
Marketing Daily, Karlene Lukovitz - Tuesday, August 2, 2016
"[The campaign] was one of our largest campaigns of the year, ...
- McDonald's To Bring 'Restaurant Of The Future' To U.S.
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 2, 2016
A recently renovated McDonald's in New York City may be the fir ...
- NEW! Chick-fil-A's Breakfast Chicken Sandwich Campaign Stars Famous Historical Figures
Out to Launch, Amy Corr - Monday, August 1, 2016
Chick-fil-A launched a series of ads for its new breakfast sandwich, t ...
- Are Brands Just Starting To Discover Apple TV?
Around the Net In MAD London, Sean Hargrave - Monday, August 1, 2016
Despite the first Apple TV launching in 2006, it is only n ...
- NEW! McDonald's France Debuts Triple Cheeseburger Worth Living For
Out to Launch, Amy Corr - Wednesday, July 27, 2016
McDonald's France launched an amusing
60-second ad that promotes its n ...
- McDonald's Results Reflect Restaurant Industry's Woes
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 27, 2016
What's happening to lunch? First the Four Seasons closes; then McDonald's becom ...
- Uber Ice Cream Launch Postponed In The Wake Of The Nice Attack
Around the Net In MAD London, Sean Hargrave - Monday, July 18, 2016
Uber has cancelled the western Europe leg of its annual Ice Cre ...
- NEW! Love Takes Time In New Chipotle Video
Out to Launch, Amy Corr - Thursday, July 7, 2016
Love, like an E. coli outbreak, hurts. Chipotle launched an animated vide ...
- Chipotle's Premature Return to Brand Land
Video Critique, Larry Dobrow - Thursday, July 7, 2016
Chipotle clearly thinks it's time for everyone to move on. Indeed, ...