- McDonald's Tests Noodles In Austria
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
McDonald's will serve two noodle offerings in Austria to test consumer dema ...
- Olympics Earn Positive Social Media, McDonald's Slammed As Sponsor
Online Media Daily, Steve McClellan - Friday, August 31, 2012
The word "Olympics" was mentioned more than 26 million times during t ...
- McDonald's Olympic Ads Fuel Backlash On Twitter
Online Media Daily, Steve McClellan - Tuesday, August 7, 2012
McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorsh ...
- Coffee Vs. Chicken: Nation Divides Along Culinary Lines
Mad Blog, - Tuesday, July 31, 2012
It was only four years ago to the day -- August ...
- Taco Bell Not Responsible For Text Ads Sent By Agency
Online Media Daily, Wendy Davis - Thursday, July 26, 2012
A federal judge has handed Taco Bell a victory in a potenti ...
- McDonald's Launches Olympic Marketing As Competition Increases
MediaDailyNews, David Goetzl - Monday, July 23, 2012
As McDonald's rolls out its Olympic marketing efforts, the timing could ...
- Comedy Central, KFC Want Millennials 'Growing Up"
MediaDailyNews, David Goetzl - Tuesday, July 17, 2012
KFC is backing a Comedy Central Web series poking fun at millennia ...
- Taco Bell Taps Digitas
Online Media Daily, Steve McClellan - Monday, July 2, 2012
Taco Bell has named Digitas its interactive agency. The account will ...
- Fishmongers Face Off For Whole Foods
Marketing Daily, Sarah Mahoney - Monday, June 11, 2012
In its ongoing efforts to boost consumers' seafood savvy, Whole Foods ...
- Disney Bans Junk Food Ads From TV
MediaDailyNews, Wayne Friedman - Tuesday, June 5, 2012
Walt Disney will announce a radical plan to ban junk food a ...
- Popeyes Re-releas'n "Rip'n Chick'n" With Interactive Plug-In
Online Media Daily, Tyler Loechner - Monday, May 28, 2012
Popeyes Louisiana Kitchen is celebrating the return of its Rip'n Chick'n ...
- Fresh & Easy To Test Online Groceries
Marketing Daily, Sarah Mahoney - Monday, May 21, 2012
The Financial Times reports that Tesco, in an effort to stem t ...
- Study: 96% Of Restaurant Items Exceed USDA's Recommendations
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 17, 2012
A Rand Corp. study of 28,433 regular and 1,833 children's menu ite ...
- 'Consumer Reports' Rates Fast-Food Egg Sandwiches
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
A Consumer Reports assessment of the nutrition and taste of egg sandwich ...
- Ben & Jerry's, Phish Stage World's Largest Cowbell Concert
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
To celebrate its 15-year anniversary partnering with Phish, Ben & Jerry's team ...
- Arby's Adopts Rodale's 'Eat This' Menu
MediaDailyNews, Erik Sass - Friday, March 2, 2012
The Men's Health "Eat This, Not That!" franchise is coming to men ...
- Who Needs Emeril? Safeway Launches Chef Search
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
With America hot for cooking shows, Safeway is inviting chefs around t ...
- I'm Lovin' It: McDonald's Over the Top Videos Launching McCafe in Canada
Video Critique, Larry Dobrow - Thursday, February 23, 2012
Regardless of how much money, time and creative energy are actually devot ...
- CiCI's Pizza Launches TV, Digital Campaign
MediaDailyNews, Steve McClellan - Tuesday, February 21, 2012
CiCi's Pizza has just launched a new ad campaign featuring the fir ...
- Arby's Rebounds With Engaging Multiscreen Ad Strategy
MediaDailyNews, Steve McClellan - Thursday, February 16, 2012
Last year Arby's launched a new campaign as the "Good Mood Foo ...
- So Much More Than An Ad
MediaDailyNews, Mike Bloxham - Wednesday, February 15, 2012
For those that watched the Grammys (hereafter known as the Adelies), it ...
- Subway Sponsors Hype Around Super Bowl App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Subway is among the latest brands to jump into app advertising arou ...
- Arby's Taps Russ Klein As CMO
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Russ Klein, a marketing vet of Burger King, 7-Eleven, Dr Pepper a ...
- Burger King Jumps Into QSR Fries Battle
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
BK launching new, thick-cut fries on Dec. 5, with free sample d ...
- Domino's App Turns Pizza Orders Into 'Heroes' Game
Online Media Daily, Steve Smith - Wednesday, November 23, 2011
It is no secret to marketers that the iPad is turning in ...
- McDonald's Launches McTV, DOOH Network
MediaDailyNews, Erik Sass - Monday, October 17, 2011
The world's largest and most-recognizable fast-food chain is bringing entertainment, news, spor ...
- McDonald's Launches In-Store TV Channel In California
Around the Net In Media, Phyllis Fine - Monday, October 17, 2011
Want some fries with your in-store TV? Customers visiting 800 McDonald's restauran ...
- Carl's Jr., Hardee's Team With Gen Y News Site
Marketing Daily, Karlene Lukovitz - Wednesday, September 21, 2011
CKE Restaurants, Inc. has signed a deal with the new mobile ne ...
- Killing the 'King' Looks Positive For Burger King
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
The new, much less edgy and teen-oriented creative approach has been second-guess ...
- Optimedia Savors Pizza Hut's Media Biz
MediaDailyNews, Steve McClellan - Friday, September 9, 2011
Pizza Hut has awarded its media planning and buying account to Public ...