- Google Loses Millions In Ad Revenue From Prohibiting Payday Ads
SearchBlog, Laurie Sullivan - Thursday, May 12, 2016
Google will lose about $35 million in advertising revenue as a resu ...
- Western Union Puts $100 Million Media Assignment Into Review
MAD, Steve McClellan - Tuesday, May 10, 2016
In the U.S. Western Union has worked with Gravity Media in rece ...
- Cheddar Launching Subscription Service
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, May 9, 2016
Cheddar -- a millennial-focused financial news service started by former BuzzFeed ex ...
- Coldwell Banker Defines Home As 'Awesome'
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2016
"It's the first time we've built a full campaign using user-generated vide ...
- Finance Company Kabbage Kicks Off First TV Campaign
MAD, Larissa Faw - Wednesday, April 27, 2016
The campaign, from creative agency Union, provides a humorous look at wh ...
- 75% Of Affluent Millennials Get Money From Mom And Dad
Marketing Daily, Sarah Mahoney - Monday, April 25, 2016
"Boomers are often taking care of elderly parents as well as adu ...
- MasterCard, MLB Expand Partnership
Marketing Daily, Tanya Gazdik - Sunday, April 24, 2016
"Baseball is a passion for so many and through our partnership wi ...
- Coldwell Banker 'Lists' X-Men Mansion For $75 Million
Marketing Daily, Tanya Gazdik - Thursday, April 21, 2016
"We're developing content for the next generation of home buyers and selle ...
- SoFi Names 360i Digital Media AOR
MAD, Steve McClellan - Monday, April 18, 2016
The appointment follows the client's unveiling earlier this spring of its fir ...
- USAA Hires MullenLowe US To Replace Its Ousted Sibling Campbell Ewald
MAD, Steve McClellan - Monday, April 4, 2016
MullenLowe, based in Boston, is setting up a new office in S ...
- LendingTree Study Analyzes Millennials' Home Ownership
Marketing Daily, Tanya Gazdik - Monday, March 21, 2016
Millennials in certain areas of the country seem to be ahead ...
- TSB Launches Campaign To Promote Partnership Over Sales
Around the Net In MAD London, Sean Hargrave - Tuesday, March 15, 2016
TSB, the independent bank, has launched a new brand campaign focusing ...
- Salesforce Launches Financial Services Cloud
Email Marketing Daily, Jess Nelson - Tuesday, March 8, 2016
Salesforce announced the launch of its Financial Services Cloud on Tuesday, wi ...
- FCB, Lincoln Financial And "The Responsibility Of Love"
MAD, Steve McClellan - Monday, March 7, 2016
The Interpublic Group agency won the assignment last summer. The new campai ...
- National Association Of Realtors Partners With Yahoo Finance
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2016
This is the National Association of Realtors' first media partnership, says Preside ...
- Bank of America Sponsors 'Vital Voices' Women Mentorship
Marketing Daily, Tanya Gazdik - Tuesday, February 23, 2016
The Global Ambassadors Program is part of Bank of America's commitment ...
- JetBlue Regains Top Spot In Brand Keys Index
Marketing Daily, Tanya Gazdik - Friday, February 19, 2016
JetBlue is back on top of the airline category in the 20 ...
- More Than 40% Confess To Financial Infidelity Against Partners
Marketing Daily, Tanya Gazdik - Monday, February 15, 2016
"It's easier to achieve joint financial goals when your money is pool ...
- Aflac Launches Promotion Tied To Grammys
Marketing Daily, Tanya Gazdik - Wednesday, February 10, 2016
Aflac's "Rock the Red Carpet" social media initiative is tied to i ...
- Experian Appoints BBH To Promote Credit Score Service
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
Experian, the data company, has appointed Bartle Bogle Hegarty London to he ...
- E*Trade Media Assignment Goes Into Review
MAD, Steve McClellan - Tuesday, February 9, 2016
GroupM is the incumbent and has held the assignment since the clie ...
- Boomers Need Guidance For Retirement Saving
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2016
Boomers freely admit they don't understand enough about retirement investing to ma ...
- Scottrade Effort Embraces Life's 'Moments'
Marketing Daily, Tanya Gazdik - Monday, February 1, 2016
The TV spots, from St. Louis-based Rodgers Townsend, demonstrates that whether clien ...
- Visa Readies Super Bowl Effort
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2016
Beginning Jan. 30 and running through the day of the Super Bow ...
- Re/Max Plays Up Agent Value
Marketing Daily, Tanya Gazdik - Friday, January 22, 2016
Re/Max LLC is launching a campaign at the end of the mon ...
- Consumers Continue Saving Spree Despite Economic Uptick
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2016
"By and large, Americans are holding onto their budgeting mentality post-recession, wi ...
- Chase Sapphire Preps For Sundance Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, January 17, 2016
"We know that our cardmembers want to make the most of eve ...
- Deloitte, USGA Partner For Initiatives
Marketing Daily, Tanya Gazdik - Friday, January 15, 2016
Deloitte is entering into a multi-year strategic partnership with the United Stat ...
- Coinstar Exchange Targets Unhappy Gift Recipients
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2016
The holidays are over and consumers everywhere are pondering what to ...
- Mount Sinai Health System Launches First TV Ads
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2016
National health care company Mount Sinai Health System is launching its fir ...