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TSB Launches Campaign To Promote Partnership Over Sales
- Marketing, Tuesday, March 15, 2016 6:16 AM
TSB, the independent bank, has launched a new brand campaign focusing on how its staff are motivated to be partners with customers instead of mere salespeople. Central to the campaign is an animated TV spot, written and produced in a similar style to "local banking for Britain", which was the first TV campaign by the bank since it spun off from Lloyds TSB at the end of 2013. The ad was once again created by Joint and animated by AKA.
