- Celebs Help Promote Voya Financial In New Ads
MAD, Larissa Faw - Tuesday, January 5, 2016
'Mom' star Allison Janney and 'Modern Family' regular Jesse Tyler Ferguson appe ...
- Voya Enlists TV Actors For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2016
Voya Financial has hired actors Allison Janney and Jesse Tyler Ferguson ...
- Coldwell Banker Reveals Smart Home Data
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2016
The survey found that smart home technology is primed to become mainstre ...
- 'Game Of Thrones,' Social Media Efforts, Millennials Intrigue Readers
Marketing Daily, Tanya Gazdik - Monday, January 4, 2016
With the enormous popularity of the HBO medieval fantasy TV series, it ...
- Farmers Uses Real Claims For Creative Inspiration
Marketing Daily, Tanya Gazdik - Monday, December 28, 2015
"We evaluated several potential campaigns before selecting this one. We loved th ...
- Discover Breaks New Creative
Marketing Daily, Tanya Gazdik - Monday, December 28, 2015
"The creative concept for the new campaign illustrates how everyday purchases c ...
- Aflac Enlists Herschel Walker
Marketing Daily, Tanya Gazdik - Monday, December 28, 2015
Aflac, in support of its sponsorship of the Heisman Trophy, is launchi ...
- Triggered Email Click Rates Soar To Nearly 229%
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
Marketers must go beyond traditional metrics and analyze email subscribers to ga ...
- Nasdaq Helps Companies With Social Media Outreach
The Social Graf, Erik Sass - Thursday, December 17, 2015
Nasdaq has created what is essentially a bespoke in-house agency which hel ...
- Ameriprise Financial Helps Retirees Fund Relaxed Lifestyles
Out to Launch, Amy Corr - Wednesday, December 16, 2015
Ameriprise Financial launched two ads under its new platform "Be Brilliant." Wi ...
- Investors Group Asks Canadians If They Would Trade Fondest Memory For Money
Out to Launch, Amy Corr - Wednesday, December 16, 2015
Would you trade your fondest memory for money? Investors Group asked Canadia ...
- Western Union Digital Multichannel Campaign Makes People Feel, Then Think And Act
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2015
Western Union has combined content, video, social, display, and search advertising in ...
- Prudential Effort Encourages More Retirement Savings
Marketing Daily, Tanya Gazdik - Friday, December 4, 2015
"We needed to urge them to act now by taking steps towa ...
- Credit Suisse Mulls Social Net For Super Rich
The Social Graf, Erik Sass - Thursday, December 3, 2015
Among the many trials and tribulations faced by the super-rich is t ...
- Children Show Best Recall For Financial Services Ads
Around the Net In MAD London, Sean Hargrave - Friday, November 13, 2015
In partnership with Mediacom's Connected Kids panel, Marketing has revealed that wh ...
- MassMutual Effort Focuses On LGBT Marriage
Marketing Daily, Tanya Gazdik - Friday, November 13, 2015
"Digital has been a great platform for the 'Vow to Protect' campai ...
- Lending Club To Finance AdWords Campaigns Through P2P Network
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 5, 2015
Can't afford to run AdWords campaigns? No worries. Lending Club will le ...
- Millennials Quick To Trade Loyalty For Innovation
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2015
"We will continue to make credit education a priority in our marketi ...
- Bank Of America Continues MLB Sponsorship Into Post-season
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2015
"This season we used our MLB assets and rights in a differe ...
- Prudential Launches Hunt For Digital Shop
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
Prudential is seeking a digital agency to help overhaul its consumer-facing W ...
- RBS To Rebrand As 'rbs'
Around the Net In MAD London, Sean Hargrave - Tuesday, October 13, 2015
Royal Bank of Scotland is planning a new logo to symbolise t ...
- DLKW Wins Lloyds Shares Sell-Off Brief
Around the Net In MAD London, Sean Hargrave - Monday, October 12, 2015
The advertising agency that put Ant & Dec in commercials for Morrison ...
- MasterCard Says Champions League Still Attractive, Despite Lack Of British Success
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Despite English teams failing to reach the Quarter Final stage last seas ...
- Millennials More Attuned To Corporate Social Responsibility
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2015
Millennials and people with children are more likely to invest in compani ...
- Allstate Partners With Kerry Washington For Purse Promotion
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2015
Allstate Foundation Purple Purse, a public awareness and fundraising campaign, is aim ...
- American Family Insurance Enlists Sports Stars
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2015
"Dreams with the right amount of support and championing turn into icon ...
- Consumers Question Credit Card Safety
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2015
Many consumers believe new credit cards being issued by banks don't ...
- Coldwell Banker To Sponsor CES, CNET Page
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2015
"As a real estate brand, we've had our eye on the sma ...
- John Hancock Aims To Drive To Second Screen
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2015
"Second-screen behavior gives us the opportunity to tell those stories without bei ...
- Aviva Appoints Razorfish As Global Digital Agency
Around the Net In MAD London, Sean Hargrave - Friday, September 11, 2015
The New York-based agency won the account after a competitive pitch again ...