Around the Net
Children Show Best Recall For Financial Services Ads
- Marketing, Friday, November 13, 2015 6:48 AM
In partnership with Mediacom's Connected Kids panel, Marketing has revealed that when asked what their favourite ads where, under 18s cited financial brands most often. Thanks to a "humorous" overhaul to the advertising of brands such as Go Compare and Money Supermarket, the brands were the most popular, although the businesses did not having any products aimed at the majority of the age group. YouTube, and online video broadly, is how a lot of young people spend their time.
