Investors Group asked Canadians that very question in a 90-second video targeting their readiness for eventual retirement. Each person interviewed shares a lovely family story and are taken aback when asked if they would trade the memory for money. Everyone refuses to do so because you can't put a price tag on memories.
"Memories are what matter most. We can help you make more of them," closes the ad, as it highlights Investors Group’s six areas of financial expertise. See the ad here, created by DDB Canada Toronto in collaboration with Bleublancrounge, DDB Canada Edmonton and Tribal Worldwide Toronto.