- Investment Firm Source Selects Havas For Media Assignment
MAD, Steve McClellan - Friday, September 4, 2015
Source is a European provider of exchange traded products (ETPs) with almo ...
- Millennials Have Unique Financial Mindset
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2015
Financial decisions made by Millennials reflect their coming-of-age experiences during the Gre ...
- MRM//McCann Makes A 'Beautiful World' For OppenheimerFunds
MAD, Larissa Faw - Thursday, September 3, 2015
The new "Invest in a Beautiful World" campaign includes print, out-of-home, digita ...
- First Jacket Offering Contactless Payment Goes On Sale In London
Around the Net In MAD London, Sean Hargrave - Wednesday, September 2, 2015
Contactless technology has been built into a jacket to allow payment ...
- UBS Launches Major Rebrand With Annie Leibovitz Images
Around the Net In MAD London, Sean Hargrave - Tuesday, September 1, 2015
World-renowned photographer Annie Leibovitz has partnered with UBS in a new "transformationa ...
- Affinity Credit Card Companies Need To Expand Customer Base
Marketing Daily, Tanya Gazdik - Sunday, August 30, 2015
Competition in the co-branded or affinity credit card segment continues to ...
- Visa Selects Starcom For $200 Million Global Media Duties
MAD, Steve McClellan - Monday, August 24, 2015
The selection comes after a review that began in April. OMD w ...
- Global Rout Hits Social Media Stocks, Too
The Social Graf, Erik Sass - Monday, August 24, 2015
The falling tide sinks all boats, the converse of the old sayi ...
- It Seems Harvey Keitel Won't Be Appearing In Ogilvy & Mather's E*Trade Ads
Mediapsssst, Richard Whitman - Thursday, August 20, 2015
Apparently a deal was in the making that would have had Harv ...
- SPG, American Express Expand Benefits
Marketing Daily, Tanya Gazdik - Thursday, August 13, 2015
Starwood Preferred Guest American Express credit card holders are receiving new benefi ...
- Turkish Bank Akbank Unveils Apple Watch App From R/GA London
Around the Net In MAD London, Sean Hargrave - Monday, July 6, 2015
Turkish bank Akbank is using an Apple Watch app developed with R/ ...
- Barclaycard's bPay Launches Wearables For Contactless Payments
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Barclaycard's pay-as-you-go contactless service is relaunching with a new range of wearable ...
- Travelers Launches First Work From TBWA\Chiat\Day
Marketing Daily, Tanya Gazdik - Monday, June 29, 2015
"The campaign targets existing and prospective customers, independent insurance agents, and employees ...
- Chase Outranks Other Banks In Social Media Prowess
Marketing Daily, Tanya Gazdik - Friday, June 26, 2015
Chase Bank came out on top in a recent analysis by NetBa ...
- Capital One Promotes Loan Program
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2015
"We know that there's a lot of information out there and th ...
- StrawberryFrog Named U.S. AOR For Sun Trust Banks
MAD, Larissa Faw - Monday, June 15, 2015
StrawberryFrog will lead SunTrust's strategic and creative work for the overall bra ...
- Century 21 Looks To Crown 'World's Worst Garage Band'
Marketing Daily, Aaron Baar - Thursday, June 11, 2015
"In our efforts to surprise and delight our followers in digital medi ...
- Ask Me Three Questions And Tell Me What I Need
SearchBlog, Laurie Sullivan - Friday, June 12, 2015
Questions and answers help artificial intelligence and machine learning platforms learn mo ...
- BP Ups The Ante With Revamp Of Loyalty Program
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2015
The unspoken key to loyalty cards is that using them shouldn't ...
- Virgin Money "Sexes Up" Credit Cards With Sex Pistols Themes
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
The bank brand has rolled out an exclusive range of cards, availab ...
- Post Office Kickstarts Financial Services With Travel Campaign
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
The Post Office has launched a new campaign to drive awareness ...
- Rent.com Enlists Comedian For First National Effort
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2015
The multimillion-dollar integrated campaign was created by Doner and includes a n ...
- Programmatic Continues To See Big Jumps: Spend Up 50% In Q4
RTBlog, Tyler Loechner - Tuesday, June 2, 2015
Recent eMarketer projections predict programmatic ad spend to boom, with U.S. advertise ...
- LGBT Consumers Favor Home Ownership, Worry About Discrimination
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2015
Nearly nine out of 10 (89%) LGBT homeowners surveyed, and three o ...
- Data Suggests Popularity Of Banking Apps
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 27, 2015
YouAppi built a Post-Install Event Analytics dashboard as part of the upda ...
- Wells Fargo Profiles African-American Professionals' Passions
Marketing Daily, Aaron Baar - Tuesday, May 26, 2015
"Wells Fargo recognizes the potential of the African-American audience, and as th ...
- Financial Sector To Up Digital Budgets To $10 Billion Annually By 2019
Mediapsssst, Richard Whitman - Tuesday, May 26, 2015
It's not a surprise that many brands are shifting their marketing budge ...
- Postal Service Launches 'Watch Us Deliver' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 20, 2015
"This campaign is designed to build on the strong momentum in o ...
- Visa Announces New Partners For Checkout Service
Around the Net In MAD London, Sean Hargrave - Wednesday, May 20, 2015
Visa has revealed that its digital payment service Checkout will now ...
- Mutual Of Omaha Promos 'Aha Moment' Tour
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2015
The Aha Moment Tour takes a 34-foot Airstream customized as a mobi ...