- Wonga Returns To Advertising With More Responsible Brand Messaging
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
Short-term loan provider Wonga is attempting to arrest a recent decline ...
- Havas Helia Wins Co-Operative Bank's CRM Account
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
Havas Helia has been asked to help the bank develop its custom ...
- NHL Extends Relationship With Discover
Marketing Daily, Karl Greenberg - Friday, May 15, 2015
The financial company will continue as title sponsor of the annual "N ...
- Fifth Third Bank Targets Jobless New Grads
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2015
"We are excited about this campaign because it shines a light ...
- Citi Launches Global Media Review
MAD, Steve McClellan - Tuesday, May 5, 2015
The company spent $1.8 billion on advertising and marketing last year a ...
- Wells Fargo Charged With Employing Not So 'Gr-eight' Sales Tactics
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 6, 2015
A "whatever-it-takes" sales culture at Wells Fargo bank, where managers allegedly "houn ...
- Charles Schwab Debuts Digital Platform
Out to Launch, Amy Corr - Wednesday, May 6, 2015
Charles Schwab launched an ad campaign to promote its new digital platfor ...
- Retail Brands Have Unique Opportunities For Leveraging Social Media
Marketing Daily, Tanya Gazdik - Wednesday, April 29, 2015
KEY LARGO, Fla. - Douglas Cohen, manager, digital marketing and SEO ...
- Citizens Bank Staff Are People Just Like Us
Marketing Daily, Aaron Baar - Monday, April 27, 2015
"This campaign is built on research into our customers and the nee ...
- Coldwell Banker Renews MLB Partnership
Marketing Daily, Tanya Gazdik - Monday, April 27, 2015
"This series allows us to connect with these icons on a mo ...
- Kristen Simmons Hopes To Bring Some 'Zoom Zoom' To Experian
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
The new CMO of the credit reporting firm says, "What I s ...
- Royal London Reviews GBP10m Media Business
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
Royal London, the mutual insurer, has called a review of its GBP ...
- Kaiser Permanente Launches NBA-Themed Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 22, 2015
The campaign, which is themed "Offense Is the Best Defense," juxtaposes N ...
- Gocompare.com And Fold 7 Part Company
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
Fold7 is splitting with Gocompare.com as the insurance-comparison site considers bringing ba ...
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Moneysupermarket was among the first UK brands to ring fence its first-par ...
- Deluxe Strives To Expand Reputation Beyond Checks
Marketing Daily, Tanya Gazdik - Friday, April 17, 2015
The effort includes documenting the stories of 100 small businesses nationwide. T ...
- Liberty Mutual Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
With the new partnership contract, Liberty Mutual joins a list of ...
- Avis Campaign Features Entrepreneurial Success Stories
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2015
"We realize that first-person, previously untold personal stories of success resonate strong ...
- Hancock Introduces Life Insurance That Rewards Healthy Living
Marketing Daily, Sarah Mahoney - Friday, April 10, 2015
Hancock -- a longtime sponsor of the Boston Marathon -- is previewi ...
- Wells Fargo Consolidates Media With Omnicom Shops
MAD, Larissa Faw - Wednesday, April 8, 2015
OMD will continue to serve as the lead agency for traditional med ...
- FirstBank Targets Male First Home Purchasers
Marketing Daily, Tanya Gazdik - Sunday, April 5, 2015
"Getting a mortgage should be easy, so you can focus on t ...
- Google's List Of Top 10 Tax Questions
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 3, 2015
Google made a list of the top 10 tax questions that peop ...
- Intuit's 'Pens Down, Bottoms Up' Tax Season Campaign
MAD, Larissa Faw - Wednesday, April 1, 2015
Working with ad agency RPA, Intuit introduced the campaign that included ...
- Group M Retains GBP80m Lloyds Account
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Group M has retained the GBP80 million Lloyds Banking Group media busines ...
- 180LA Helps Pacific Life Launch Its 'Swell' New Subsidiary
MAD, Larissa Faw - Thursday, March 26, 2015
The subsidiary, named Swell, is devoted to cause-driven investing, and the compa ...
- Western Union Intros My WU Customer Loyalty Program
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2015
Western Union recently rolled out My WU, a customer loyalty program ...
- Q&A: The Timelessness Of 'Mayhem'
Marketing Daily, Ken Beaulieu - Wednesday, March 25, 2015
"You know you have a good idea when the core of ...
- Can AmEx's Plenti Break The Coalition Curse?
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2015
American Express is rolling out Plenti, a new coalition loyalty plan, linki ...
- BBVA Compass Launches Campaign For NBA American Express Card
Marketing Daily, Tanya Gazdik - Monday, March 23, 2015
"To develop the campaign, we integrated feedback from NBA fans," said BB ...
- Berkshire Hathaway HomeServices Ad Plays Up Emotions
Marketing Daily, Tanya Gazdik - Monday, March 16, 2015
"We wanted this spot to reflect the diversity of the home selle ...