Charles Schwab Debuts Digital Platform

by Amy Corr @MediaPostOTL, May 6, 2015

Charles Schwab launched an ad campaign to promote its new digital platform, Schwab Intelligent Portfolios. The debut TV spot brings the technology to life with "Blue" introducing himself and describing his online financial capabilities. Schwab Intelligent Portfolios use computer algorithms to build, monitor and rebalance diversified portfolios based on an investor's stated goals, without charging advisory fees, commissions or account services fees. Meet "Blue" here. CP+B LA created the campaign.

ad campaign, creative, finance, financial services, tv

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