The Post Office has launched a new campaign to drive awareness of its travel insurance and money services as part of what it calls a "long-term game plan in financial services." After launching a
teaser video last week, the campaign will kick off today with a TV spot, "Holiday", which features InBetweeners star Simon Bird having his life "transformed" to a remake of Madonna's 80s hit
"Holiday," when he picks up travel money from the Post Office.
Read the whole story at Marketing Week »
