Ameriprise Financial Helps Retirees Fund Relaxed Lifestyles

Ameriprise Financial launched two ads under its new platform "Be Brilliant." With the right financial advisor, boomers can travel and take up less stressful activities than their previous day jobs. In "Passions," four people are financially stable enough to quit work and fulfill their actual passions. An accountant becomes a volunteer and an architect becomes a boat builder. See it here. "Inspired" shows retirees traveling the country by motorcycles, scuba diving and learning new hobbies. Watch it here. Both spots close with the statement, "When you have the right financial advisor, life can be brilliant." McCann Detroit created the campaign.

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