- StockTwits Acquires Abnormal Returns
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 25, 2010
StockTwits, which VentureBeat describes as "a sort of Motley Fool 2.0 f ...
- Bank Survey: Small Biz Optimistic
Marketing Daily, - Wednesday, January 20, 2010
About 87% of small business owners say their business will perform ...
- Sun Life Financial Acquires Stadium Naming Rights
Marketing Daily, - Monday, January 18, 2010
Sun Life Financial is the new naming-rights partner for the Miami Dolphi ...
- Starwood, AmEx Extend Relationship To Canada
Marketing Daily, Tanya Gazdik - Monday, January 18, 2010
The two companies will launch the Starwood Preferred Guest Credit Card fr ...
- ETrade Announces A New Super Bowl Ad
Marketing Daily, Tanya Gazdik - Friday, January 15, 2010
ETrade also will premiere its animated "Product/Laptop" solution series campaign to compleme ...
- New ETrade 'Baby' Arrives During Super Bowl
MediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
- E-Trade Gorges On Cake
Online Media Daily, Gavin O'Malley - Friday, January 15, 2010
Financial services company E-Trade has acquired Cake Financial, the investor community a ...
- Google Continues To Take Search Budgets From Rivals
SearchBlog, Laurie Sullivan - Monday, January 18, 2010
Google continues to take incremental pieces of marketing budgets away from riva ...
- Northwestern Mutual Chooses Olson
Marketing Daily, - Thursday, January 14, 2010
Olson will handle brand strategy and marketing responsibilities for the Milwaukee-based financi ...
- Marketers Line Up To Speed Relief To Haiti
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
The queue of marketers pitching in money and products to help o ...
- Under New Captain, FTC Trims Sails For Speed
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
Among the areas Gordon said the commission will revisit are advertising ...
- Fidelity Hosts 'Green Line' Video Contest
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2010
The contest, which runs through Feb. 19 via YouTube, links with Boston-bas ...
- Study: Few Credit Card Holders Use Benefits
Marketing Daily, - Monday, January 11, 2010
Although cardholders give positive marks to the concept of credit-card funded mercha ...
- To Catch A Thief
MoBlog, Mark Walsh - Tuesday, January 12, 2010
The
discovery of a phishing application posing as the official banki ...
- Aflac Is Leaving Its Agency, And Taking the Duck
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
...
- 'Mystery Charges' Company Affinion Revamps Enrollment Procedure
Online Media Daily, Wendy Davis - Saturday, January 9, 2010
Faced with congressional criticism for allegedly duping consumers into signing up f ...
- American Family Insurance Backs Clifford Campaign
Marketing Daily, - Thursday, January 7, 2010
Madison, Wis.-based American Family Insurance will serve as the first corporate spons ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- Scottrade Launches New Branding, Ad Campaign
MediaDailyNews, - Thursday, January 7, 2010
Scottrade, the online investing firm, has launched an updated branding approach a ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Visa Launches 'Olympics For Life' Sweepstakes
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
The sweepstakes is part of the company's marketing campaign for the Vancouv ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- ING Direct Campaign Reboots Our Memories
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Dan Neil calls ING Direct's new campaign promoting its new ShareBuilder onli ...
- How Visa, Using Card Fees, Dominates a Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
...
- H&R Block Settles Marketing Lawsuit
Marketing Daily, - Monday, January 4, 2010
H&R Block Inc will pay millions of dollars to settle a N ...
- ShareBuilder Launches New TV Spot
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
One segment features the construction worker unloading reams of cable from h ...
- Study: Consumers Worry About Banks Mishandling Data
Marketing Daily, - Tuesday, December 29, 2009
Nearly half of adults (46%) say they are more worried about someo ...
- GEICO Asking Rhetorical Questions In Yet Another Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
GEICO has broken yet another campaign -- there are at least fo ...
- Top 10 Franchises Of 2009
Marketing Daily, - Tuesday, December 29, 2009
1 Subway 2 McDonald's 3 7-Eleven 4 Hampton Inn/ Hampton Inn &am ...
- Insurance Companies Court Sports Sponsorships
Marketing Daily, David Goetzl - Tuesday, December 29, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...