- To Reach Children, Food Marketers Blur The Online Lines Between Entertainment And Advertising
Around the Net In Brand Marketing, - Thursday, April 21, 2011
Food marketers, "rewriting the rules for reaching children in the Internet age,&quo ...
- Oscar Mayer Lunchables Gets $20M Campaign
Marketing Daily, - Wednesday, April 20, 2011
Kraft's Oscar Mayer brand's healthier Lunchables line is launching a $20-million bli ...
- Starbucks' Green Goals: Cups Present Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, April 19, 2011
As Earth Day approaches, Starbucks is repeating its offer to give a ...
- Egg Farmers Donate 11 Million Eggs For Easter
Marketing Daily - Breaking News, Sarah Mahoney - Monday, April 18, 2011
Feeding America, a charity that distributes food to 5.7 million hungry America ...
- Kraft Boosts Messaging Around Minor League Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Kraft is boosting digital, in-stadium ads, ads in program books, and messagi ...
- Private-Label Makers: Products Save Consumers 33%
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Private-label makers are looking to capitalize on consumers' growing concerns about rece ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Kellogg Launches Eggo FiberPlus Waffles
Marketing Daily, - Thursday, April 14, 2011
New Kellogg's Eggo waffles include 35% of daily recommended fiber per servin ...
- Log Cabin Goes Social To Promo Breakfast As Dinner
Marketing Daily, Karlene Lukovitz - Thursday, April 14, 2011
The campaign, like other recent Log Cabin efforts, focuses heavily on promoti ...
- Triscuit Expands Home Farming Initiative
Marketing Daily, - Tuesday, April 12, 2011
Kraft's Triscuit and nonprofit partner Urban Farming, which last March launched ...
- Frito-Lay Puts Flavor Kitchen In Times Square
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
The PepsiCo snack division will have a snack kitchen in Times Squa ...
- To Attract Younger Demo, Denny's Online Series Lets Comics Talk Freely
Creative Media Blog, Amy Corr - Monday, April 11, 2011
When was the last time you ate at Denny's? Youngsters, take not ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Kellogg Looks Beyond Publicis For Global Digital Programs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Kellogg has given its global digital strategy work for its corporate websit ...
- Mars Dominates Q1's Most Effective TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 5, 2011
Mars Inc. had four out of the 10 most effective television a ...
- Diamond Gets The Fever For The Flavor Of Pringles
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 6, 2011
Procter & Gamble plans to divest itself of the last chips ...
- Kraft Spreads Real Women of Philadelphia Success to Second Online Season
VidBlog, Steve Smith - Wednesday, April 6, 2011
Can a flagging brand reinvigorate its market via a Web series? Wel ...
- Philly Launches 2nd 'Real Women' Season
Marketing Daily, - Monday, April 4, 2011
Kraft's Philadelphia Cream Cheese will continue its partnership with Paula Deen Enterprise ...
- Laughing Cow Purchases Support Health Causes
Marketing Daily, - Monday, April 4, 2011
The Laughing Cow brands have launched a "Life Well Laughed" project, ...
- New-Product Hits Tap In-Home, Health Trends
Marketing Daily, Karlene Lukovitz - Friday, April 1, 2011
2010's most successful new food/beverage product launches served consumers' heightened emphases ...
- Study: Cause Marketing Lowers Donations
Marketing Daily, Tanya Gazdik - Sunday, April 3, 2011
Charitable firms should demand transparency from the marketers they plan to enga ...
- Hurray For Mom, Apple Pie (444 Cal.) And Open Secrets
Marketing Daily - Top of the News, Thom Forbes - Monday, April 4, 2011
A recently published study finds that the mean R&D cost of developi ...
- Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
- Monsanto Suit: 'Publicity Stunt' Or Opportunity To Clear The Air?
Marketing Daily - Top of the News, Thom Forbes - Friday, April 1, 2011
The Public Patent Foundation (PUBPAT) has filed a suit in Federal Distri ...
- Non-Burger Chains Up In EquiTrend Score
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
The study gives Subway the nod as "Quick Serve Restaurant Brand ...
- Kraft Mac Creates 'Instant' Twitter-Based TV Spot
Marketing Daily, - Tuesday, March 29, 2011
Kraft Macaroni & Cheese and agency Crispin Porter + Bogusky yesterday us ...
- Campbell Soup Faces Lawsuit Involving Lower-sodium Products
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
A federal court is giving the green light to a lawsuit ...
- Kraft To Reward Sustainable Farmers
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
Kraft Foods' Planters brand wants to recognize American peanut farmers who a ...
- Advertising As Art? On Classic Fruit Crates
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
You probably have one on a poster or framed above the stov ...
- Global Private Label To Leap 25% By 2025
Marketing Daily, Karlene Lukovitz - Friday, March 25, 2011
The report also concludes that top or "A" brands are expected ...