- Campbell Launching 35 Products This Fall
Marketing Daily, - Friday, September 16, 2011
Campbell Soup Company has announced that it will launch 35 new so ...
- Starcom Sweetened With $60M Mars-Wrigley Asian Account
MediaDailyNews, Steve McClellan - Friday, September 16, 2011
Big pitch decisions continue to roll out of Asia. The latest w ...
- Snickers Taps Former Dallas Cowboys Player For New Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
Snickers, which has used such celebs as Betty White, Roseanne Barr a ...
- Hain Celestial Developing Almond-Based Yogurt
Marketing Daily, - Thursday, September 15, 2011
Hain Celestial, which recently acquired the Greek Gods yogurt brand, will so ...
- Former CEO Reflects On Changing Campbell's Culture
Marketing Daily, - Thursday, September 15, 2011
The culture was "incredibly low-trust," rusty barbed wire surrounding headquarters' perimeter ma ...
- Opponents: Withdraw Kids' Food Marketing Guidelines
Marketing Daily, - Wednesday, September 14, 2011
Opponents of the voluntary guidelines for marketing food to children put forwa ...
- LivingSocial Gambles On Whole Foods Deal
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 13, 2011
Perhaps more publicity stunt than money-making proposition, LivingSocial has teamed up wi ...
- Suddenly, Sara Lee Doesn't Like CJ Fraleigh
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 13, 2011
Christopher J. "CJ" Fraleigh, the 47-year-old marketing and management veteran of Gener ...
- Millennium Launches New Ronzoni Campaign
MediaDailyNews, - Monday, September 12, 2011
Millennium Communications has developed a TV-led multimedia campaign to launch an innovati ...
- How Search Connects Football And Food
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 12, 2011
Marketers attempting to connect with football fans might want to take notic ...
- Cheesy In Chicago: Qdoba's Queso Quest
Creative Media Blog, Amy Corr - Monday, September 12, 2011
When I think of famous Chicago foods, I think of deep-dish pizza ...
- Cadillac Racing To Bring Foodies, Cars Together
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
It's about the experience. Cadillac, which has staked out a performance positioni ...
- Supporters Of Food Marketing Guidelines Fighting Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Proponents of the federal government's proposed voluntary guidelines on marketing food ...
- USDA Holding Public Session On Organics
Marketing Daily, - Wednesday, September 7, 2011
The U.S. Department of Agriculture's Organic Workshop and National Organic Program wi ...
- Zespri Kiwifruit Kids App Benefits Obesity Fight
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2011
Zespri International Limited has launched Kiwifruit for Kids, a Facebook app th ...
- Mars Offers Freebies For Facebook, Other Activities
Marketing Daily, - Wednesday, September 7, 2011
Mars Chocolate North America has launched a "Mars Random Acts of Chocolat ...
- Rosenfeld Tells The Tale Of Two Companies
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 8, 2011
Depending on whom you read, Kraft Foods chairman and CEO Irene Rosenfe ...
- Bloggers Blow Up ConAgra's PR Event
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
When ConAgra tried a bit of social media jiu jitsu last mont ...
- Cheese It: Horizon Wins Media For Kraft's M&C
Marketing Daily, - Wednesday, September 7, 2011
Kraft Foods has shifted media planning duties on its Macaroni & Chee ...
- Claussen Facebook Contest Extends 'Journey'
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2011
Claussen Pickles is building on the success of its ad campaign spoofi ...
- Cheese It: Horizon Wins Media For Kraft's M&C
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
Kraft Foods has shifted media planning duties on its Macaroni & Chee ...
- Find the Pickles!: Claussen Caps Goofy Video Series With Goofier Facebook Picture Contest
VidBlog, Steve Smith - Wednesday, September 7, 2011
Sometimes you wish social media had never been invented. Hasn't the po ...
- Campbell Soup To Spend $100 Million In Fiscal Year '12
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
Discounting and deals haven't spurred soup sales so Campbell Soup Co. ...
- Skinny Cow Candy Promo Taps Molly Shannon
Marketing Daily, Karlene Lukovitz - Friday, September 2, 2011
The new engagement device playing on that theme: The brand and Shann ...
- At-Home Food Gardening Growing In Popularity
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
America's growing do-it-yourself mentality is extending into gardening, with shoppers' interest ...
- Kellogg Expands Engagement Capabilities
Marketing Daily, - Wednesday, August 31, 2011
The Kellogg Company has signed Alliance Data Systems Corp. subsidiary Epsilon ...
- Airline Offers Free Snacks, Sponsor Grabs Check
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
For a few weeks this summer US Airways has been giving passenge ...
- Quaker Promo: Heartthrob Sends Personal Messages
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2011
In the latest twist on employing QR codes, Quaker is looking ...
- Nature's Variety Hires CMO
Marketing Daily, - Tuesday, August 30, 2011
Holistic pet food company Nature's Variety has hired Robert Bennett as chi ...
- MPG Taps Brankovic To Lead Dannon In U.S.
MediaDailyNews, Steve McClellan - Monday, August 29, 2011
Media shop MPG, a unit of Havas Media, has hired Adnan Brankov ...