- Slim Jim 'Saddened' By Death Of 'Macho Man' Savage
Marketing Daily, - Friday, May 20, 2011
The people at Slim Jim are "saddened" by the loss of the ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...
- General Mills Plans To Buy Controlling Interest In Yoplait
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
General Mills is planning to buy controlling interest in France-based Yoplait f ...
- Hershey's West Heads West To A Smaller Del Monte
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 19, 2011
Why would Hershey CEO David J. West, 48, leave his high-profile, high-pe ...
- Applegate Hits The Road With The 'Dogs'
Marketing Daily, Tanya Gazdik - Tuesday, May 17, 2011
The Bridgewater, N.J.-based company will also hand out $100,000 worth of coupon ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Malt-O-Meal Campaign 'Bags' The Box
Marketing Daily, Tanya Gazdik - Friday, May 13, 2011
The Minneapolis-based company has launched a Web site and blog where use ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- ESPN's 'Fanwich' Challenge Part Of 'Crazy' Campaign
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
The ESPN "Fanwich" contest has delis, restaurants and Joe Fans submitting entran ...
- P&G Pringles Brand Makes It Loud
Marketing Daily, - Wednesday, May 11, 2011
Procter & Gamble is giving consumers the opportunity to turn their emp ...
- Howie Mandel Blows the Lid Off That Pizza Guy Tipping Scam
VidBlog, Steve Smith - Thursday, May 12, 2011
Have you thought about the cost of that delivered pizza? No, reall ...
- Frozen Pizza Brand Takes On Delivery
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 11, 2011
Today, Red Baron begins an online war against delivery pizza in webisod ...
- Bake On! Duncan Hines Turns Cake Mix Ads On End
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 11, 2011
For decades, cake mix ads have featured moms and children but Dunc ...
- Healthy Weight Group Launches Campaign
Marketing Daily, - Tuesday, May 10, 2011
The Healthy Weight Commitment Foundation -- made up of 160 retailers, fo ...
- Jell-O Pudding: Next Stop, Principal's Office
Marketing Daily, - Tuesday, May 10, 2011
The new "Pudding Face" campaign for Kraft Foods' Jell-O Pudding has most ...
- Whole Foods Focuses On Fair-Trade Mangos For Haiti
Marketing Daily, - Tuesday, May 10, 2011
In a bid to help the struggling farmers in Haiti, Whole Foo ...
- Kraft's Jell-O Will Launch A Mood Monitor On Twitter
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
Jell-O is launching a social media push, "Mood Monitor," this summer ...
- Philly Launches Foodspotting Campaign, New Ads
Marketing Daily, Karl Greenberg - Thursday, May 12, 2011
The Greater Philadelphia Tourism Marketing Corporation has a food-centric campaign as pa ...
- IHOP Launches At-Home Breakfast Line
Marketing Daily, Karlene Lukovitz - Monday, May 9, 2011
"I take my hat off to IHOP for being bold," says Bi ...
- Sun-Maid Uses QR Codes For Movie Tie-In
Marketing Daily, Karlene Lukovitz - Friday, May 6, 2011
Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying t ...
- Hot Dog Relish Fans: Read It And Weep
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Onion lovers, wipe those eyes and pay close attention. No hot d ...
- Frito-Lay Thanks Fans For 'Liking' It After N.Y. Event
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
Frito-Lay got 1.5 million "likes" in the space of 24 hours fr ...
- Oreo's Is Ranked Most Effective Mother's Day Spot
Marketing Daily, Karlene Lukovitz - Thursday, May 5, 2011
The Oreo spot -- which has no dialogue (just music in t ...
- ConAgra Has An Appetite For Ralcorp's No-Name Brands
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 5, 2011
It doesn't take an economist to sense that people are going ...
- Cargill's Truvia Now #2 Sugar Substitute
Marketing Daily, Karlene Lukovitz - Tuesday, May 3, 2011
The tabletop side of the balance sheet is the tip of t ...
- Feds Propose Guidelines For Marketing To Kids
Marketing Daily, Karlene Lukovitz - Thursday, April 28, 2011
The proposed voluntary guidelines recommend that food makers adhere to specific limitatio ...
- Pie Makes Comeback In Supermarkets
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Cupcakes have been the fad for a while now, but pies a ...
- Weight Watchers Takes Aim At Beer-Chugging Males
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 26, 2011
Wall Street can't seem to get enough of Weight Watchers lately. T ...
- Marketing The Egg
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Home and Family editor Aisha Sultan was amazed by the sophistication ...
- Come To The Auto Show Hungry!!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
Well, while I was looking at Gene Simmons at the Auto Show ...