- Scotch Tape Whisky, Potato Chip Soda, And More April Fools' Stunts
Marketing Daily, Danielle Oster - Monday, April 1, 2024
Meanwhile, Burt's Bees and Hidden Valley Ranch are bringing back a (rea ...
- Donuts At McDonald's? Chain Joins Forces With Krispy Kreme
Marketing Daily, Teresa Buyikian - Thursday, March 28, 2024
3 flavors of doughnuts will be delivered fresh to McDonald's stores dail ...
- Bush's Beans Seeks Rewrite Of Well-Known Flatulence Anthem
Marketing Daily, Danielle Oster - Thursday, March 28, 2024
The "Musical Fruit Contest" asks entrants to create a new bean-boosting anth ...
- Hy-Vee Hires CMO From Saatchi & Saatchi X
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopp ...
- Manischewitz Unveils Major Rebranding Effort
Marketing Daily, Danielle Oster - Tuesday, March 26, 2024
Marketing initiatives centered around a "Jewish Food For All" brand platform ...
- Subway Sauces Head To Grocery Aisles
Marketing Daily, Teresa Buyikian - Monday, March 25, 2024
The 16-ounce bottled sauces, released just in time for National Sauce Mon ...
- Sweet Tooth Takes On Tightened Purse Strings: Candy Sales Stable
Marketing Daily, Danielle Oster - Saturday, March 23, 2024
According to the National Confectionery Association, sales totals reached a record ...
- Regina Hall Voices First New Lean Cuisine Campaign In 4 Years
Marketing Daily, Danielle Oster - Thursday, March 21, 2024
Hall compliments grocery store shoppers on their selections, as Lean Cuisine introduc ...
- Kinder Bueno Delivers 'Wow' Moment For Candy Lovers
MAD, Fern Siegel - Wednesday, March 20, 2024
The brand targets older Gen Z and millennials who want to ma ...
- Unilever Spinning Off Ice Cream Business, Cutting 7,500 Jobs
Marketing Daily, Danielle Oster - Wednesday, March 20, 2024
Unilever claims the company operates half of the top 10 best-selling i ...
- Smoked Meat Stick Brand's March Madness Bracket Offers Year's Beefiest Prize
Marketing Daily, Danielle Oster - Wednesday, March 20, 2024
Sweetwood Smoke & Co's Fatty brand partnered with platform Splash Inc. f ...
- Seeing Red, Impossible Foods Aims For Meat Lovers With Brand Refresh
Marketing Daily, Danielle Oster - Tuesday, March 19, 2024
Its new packaging is direct about appealing to meat-minded consumers, with Grou ...
- Ken's, Green Giant Utilize Corn Kid To Promote Both Brands
MAD, Fern Siegel - Monday, March 18, 2024
The crossover brand effort is a natural sequel - and connection. Bo ...
- Despite Early Easter, NRF Predicts Strong Sales
Marketing Daily, Sarah Mahoney - Monday, March 18, 2024
While not likely to top last year's record, sales are expected ...
- Barilla, Marie Kondo Aim To Spark Joy With Global Recycling Day Initiative
Marketing Daily, Danielle Oster - Monday, March 18, 2024
Barilla teamed up with the "Tidying Up" expert, who stars in ...
- DiGiorno Delivers AI-Powered 'Pizza Rescue' Program For Pi Day
Marketing Daily, Danielle Oster - Thursday, March 14, 2024
AI technology assesses user-submitted photos to determine how damaged a takeout piz ...
- Stacy's Pita Chips Partners With Barbie For Women's History Month
Marketing Daily, Danielle Oster - Wednesday, March 13, 2024
The deal includes limited-edition Barbie packaging and a nonprofit donation in collaborati ...
- Fissler Selects Sed As U.S. Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, March 12, 2024
The German cookware brand is expanding its presence in the U.S. wi ...
- Lunchables Dunkables Seeks Grade-School-Age 'Chief Imagination Officer'
Marketing Daily, Danielle Oster - Tuesday, March 12, 2024
As an extension of the brand's campaign focused on "Kid Imagination," it ...
- 'Civil Eats' Hires Margo True As Editorial Director
Publishers Daily, Ray Schultz - Tuesday, March 12, 2024
True says good food should be a civil right for everyone. ...
- Aldi's Rattles Grocery Landscape In Massive Expansion
Marketing Daily, Sarah Mahoney - Monday, March 11, 2024
The low-price grocer plans to open 800 new stores over the ne ...
- Berry Pebbles Cereal Collabs Were NOT For The Kids
Marketing Daily, Danielle Oster - Monday, March 11, 2024
Appealing to adults, the brand continued a partnership with Nike and Lebr ...
- Oscar Mayer Makes Plant-Based Meat Debut With NotHotDogs, NotSausages
Marketing Daily, Danielle Oster - Monday, March 11, 2024
Products will make their initial debut at Natural Products Expo West Mar ...
- Le Chocolat Des Francais Pays Tribute To 4 Exceptional Women
MAD, Fern Siegel - Friday, March 8, 2024
To mark International Women's Day on March 8, four chocolate blocks highlig ...
- Real Korean: BB.Q Chicken Debuts First U.S. Marketing Campaign
MAD, Fern Siegel - Thursday, March 7, 2024
To acquaint Americans with the brand, the company took to YouTube a ...
- Whole Foods Market Tries On Smaller Shoes
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
The upscale grocer hopes the downsized footprint will offer more convenience ...
- Hidden Valley Ranch Debuts Dual Dairy Dalliance With Cheez-It
Marketing Daily, Danielle Oster - Wednesday, March 6, 2024
The announcement of Hidden Valley's latest cross-brand collaboration arrives ahead of Nation ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Tony's Chocolonely Responds To Injunction: 'Let's Pay Farmers, Not Lawyers'
Marketing Daily, Danielle Oster - Monday, March 4, 2024
Tony's Chocolonley updates packaging for child labor awareness campaign following Mondelez leg ...
- Baskin-Robbins Marks Pi Day, Global Math Celebration
Marketing Daily, Teresa Buyikian - Friday, March 1, 2024
Baskin-Robbins will supply treats for Ice-cream loving nerds at Mathnasium Learning Cente ...