• by Fern Siegel , March 12, 2024

German cookware brand Fissler will expand its U.S. presence this year with a new line of cookware.

The products debut at the Inspired Home Show in Chicago later this month. 

To aid that push, Fissler has appointed Sed as its U.S. creative agency of record. Sed's scope will include strategic and creative duties.

“What attracted us to Sed was their point of view around category eruption — breaking the existing codes and conventions of a category to differentiate ourselves,” said James McArdle, U.S. managing director, Fissler. 

“Our focus at Sed is launching new brands and quickly making them household names,” added Loretta Markevics, Sed's founder.

Sed's account work includes Bare Zero Proof, Rego and Movita.