- Cacique Foods Selects Periscope As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will handle brand strategy and is expected to launch ...
- Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
Marketing Daily, Danielle Oster - Wednesday, February 28, 2024
The company suggested it would take a more "deliberate" and "targeted" approa ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Nutella 'Spreads The Love' To Gen Z, Millennial Parents
MAD, Fern Siegel - Friday, February 23, 2024
The campaign is the Italian brand's first exclusively North American effort ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Danielle Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- Lucky Charms Mascot Vanishes Ahead Of St. Patrick's Day
Marketing Daily, Danielle Oster - Thursday, February 22, 2024
General Mills campaign includes limited-edition packaging, a social media component, and ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- Krispy Kreme, Hershey's Team Up For 'Chocomania' Collection
Marketing Daily, Teresa Buyikian - Tuesday, February 20, 2024
Doughnuts drenched in the dark stuff are available in stores and throu ...
- Pet-Friendly Cadbury Bunny Tryouts Hop Into Bracket Madness
Marketing Daily, Danielle Oster - Tuesday, February 20, 2024
The brand's sixth consecutive tryout will feature fan voting across a seri ...
- Pop-Tart Inventor Leaves A Legacy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 19, 2024
Jerry Seinfeld directs, co-writes and stars in "Unfrosted: The Pop-Tart Story," whi ...
- Gut Miami Win Welch's Fruit Snacks U.S. AOR
MAD, Steve McClellan - Friday, February 16, 2024
The agency is tasked with creating campaigns and identity assets for t ...
- With New Brand, Target Takes Aim At Dollar Stores
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
In a private label plot twist, the retailer says many items ...
- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Out to Launch, Fern Siegel - Wednesday, February 14, 2024
Pasta Alla Tequila is a new take on a classic dish. A ...
- NFL Stars Promote Dessert Taco Shells In Super Bowl Run-Up
MAD, Fern Siegel - Friday, February 9, 2024
The new product get a strong social activation push by the playe ...
- ScarJo Joins 'Almost Champions' In M&M's Super Bowl Campaign
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The actress' two-for-two Oscar loss qualified her for the "Almost Champions Ri ...
- Nerds Introduce Brand Character Gummy In Ferrara's Big Game Debut
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The also spot features an appearance by singer and viral TikTok st ...
- Football Fans Asked To Take The Jif And 'Save The Celery'
MAD, Fern Siegel - Wednesday, February 7, 2024
One billion chicken wings are consumed on Super Bowl Sunday. But wh ...
- Cold Foam Creamer Makes Coffee 'Delicious'
MAD, Fern Siegel - Tuesday, February 6, 2024
International Delight is promoting its new creamer with an ad campaign th ...
- Pringles Taps Chris Pratt To Grow His 'Stache For Super Bowl Ad
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
Broadcast spot focuses on Pratt's resemblance to the guy on the Pringl ...
- Kick-Ass Grandmas Spark Doritos Dinamita's Super Bowl Ad
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
The ad may feature a new generation of talent in actors Jen ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- 'Doctor' Recommends Drumsticks In Super Bowl Spot
MAD, Fern Siegel - Monday, February 5, 2024
Dr. Umstick (get it?) has a singular prescription for a sick airli ...
- Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
Marketing Daily, Danielle Oster - Sunday, February 4, 2024
The "Hawkeye" actor whips up breakfast for himself and his daughter ...
- Oreo Gives History A 'Twist' In Its Return To The Super Bowl
MAD, Fern Siegel - Thursday, February 1, 2024
Its new 30-second spot, "Twist On It," injects the cookie into hist ...
- Popchips Parent Our Home Acquires Two Snack Brands From Utz
Marketing Daily, Danielle Oster - Friday, February 2, 2024
Our Home acquired the Good Health and R.W. Garcia brands of salt ...
- May-ow! Kate McKinnon's Cat Is Global Celeb In Hellman's Super Bowl Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The fourth-consecutive Super Bowl campaign from the brand continues its focus ...
- Oikos Enlists Martin Lawrence, Shannon Sharpe For Broadcast-less Super Bowl Campaign
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The Danone Greek yogurt brand's "Hold My Oikos" campaign runs across channe ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
Marketing Daily, Danielle Oster - Tuesday, January 30, 2024
A global campaign across more than 70 markets will introduce a platfo ...