Created by the Martin Agency and directed by Dave Laden, a vet of Bud Light, NBC Sports, Hyundai spots, "Twist On It" will run in the second quart of the game, airing Feb. 11 on CBS.

It's been 11 years since Oreo's last appearance, when the brand ran the "Dunk in the Dark" tweet during the 2013 game. Oreo won kudos for using social media to comment on the loss of power during Super Bowl XLVII.

In the new work, major decisions such as the Romans welcoming the Trojan Horse, reporting on spaceships, Kris Jenner agreeing to a Kardasian family reality show, are determined by a twist of the cookie. It's a sweet play on the toss of a coin.

Michelle Deignan, vice president, Oreo, U.S., said: "This year, in our quest to fight the seriousness of adulthood, we're encouraging fans to put a lighthearted twist on the over-analyzed and over-complicated act of making a decision."

The first Oreo was sold in 1912. Over time, the brand has produced more than 100 flavors, including lemon, berry and green tea. It's even promoted bands or franchises, such as Oreo Blackpink or Oreo Batman.

The Martin Agency is part of the Interpublic Group.

Oreo is owned by Mondelez International.