- Allen & Gerritsen Wins The Giant Company's AOR Bid
Accounts on the Move, Fern Siegel - Monday, January 29, 2024
The omnichannel grocery retailer serves millions of shoppers in Pennsylvania, Maryland, Virgin ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- Werther's Original Launches First Global Campaign In 5 Years
Marketing Daily, Danielle Oster - Monday, January 29, 2024
"Home Sweet Home" celebrates comfort and emotional connection among families. ...
- Daily Harvest Launches Fruit & Veggie Pops, With -- Surprise! -- A Nail Polish Collab
Marketing Daily, Teresa Buyikian - Friday, January 26, 2024
The ready to eat, allergen-friendly frozen popsicles each contain six or few ...
- BBH Scoops Up Haagen-Dazs As Global Lead Creative Agency
MAD, Fern Siegel - Thursday, January 25, 2024
BBH handled the account in the 1990s, producing "Heat," the brand's fir ...
- Heinz Celebrates Ketchup Lovers Willing To Endure 'The Wait'
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
The first global campaign under the "It Has To Be Heinz" platfo ...
- California Olive Ranch Selects Argonaut As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 24, 2024
The brand is the largest grower of olives for extra virgin oli ...
- Noosa Yogurt Inverts Campaign Imagery To Push Aussie Roots
MAD, Fern Siegel - Wednesday, January 24, 2024
While many yogurt brands focus on lower calories, Noosa concentrates on full- ...
- Chipotle Gears Up For 'Burrito Season,' Adds Perks To Appeal To Gen Z Employees
Marketing Daily, Teresa Buyikian - Wednesday, January 24, 2024
The chain announces new benefits as it looks to hire 19,000 addition ...
- Plant-Based CPG Brand Partners With Studio Behind 'Chicken Run'
Marketing Daily, Danielle Oster - Wednesday, January 24, 2024
Alpha Foods' partnership with Aardman Animations centers around packaging for its nugge ...
- M&M's To Award Legendary NFL Players With 'Almost Champions' Rings
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
The rings, set for 3 Hall of Famers who never won t ...
- Ruffles Challenges Fans To Make Shots Before NBA All-Star Celebrity Game
Marketing Daily, Danielle Oster - Monday, January 22, 2024
The brand is promoting its status as NBA sponsor and All-Star Celebri ...
- Print Prospered In 2023, On Track To Repeat This Year
Publishers Daily, Ray Schultz - Sunday, January 21, 2024
"Good Housekeeping" magazine leads Pew's study on print media. ...
- Vikings QB Kirk Cousins Turns Chef For 'Tost by Tostitos' Grand Prize
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
Tostitos is celebrating its status as the official chip and dip ...
- Kris Jenner Teases 'Twist' In Oreo Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 18, 2024
A 15-second teaser spot hints at what's to come with Jenner a ...
- Planters Positions Nuts As A Must-Have Snack In 4 New Spots
MAD, Fern Siegel - Wednesday, January 17, 2024
In the new campaign, the tagline "Ahhh, nuts" is an invitation ...
- Hidden Valley Ranch, Burt's Bees Bring Wings Experience To Lip Balm
Marketing Daily, Danielle Oster - Wednesday, January 17, 2024
The two Clorox-owned brands brought the concept to life because of f ...
- Kind, Actress Lana Condor Put Positive Spin On Quitting Resolutions
Marketing Daily, Danielle Oster - Tuesday, January 16, 2024
Snack brand teamed up with Condor for a campaign aimed at subverti ...
- Candy Brands Increased Ad Spending By Nearly 25% In 2023
Marketing Daily, Danielle Oster - Monday, January 15, 2024
M&M's spent the most, followed by Butterfinger, Nerds, and Werther's Originals. A ...
- Reese's Sweetens Big Game, Returns To Super Bowl
MAD, Fern Siegel - Friday, January 12, 2024
This is Reese's second appearance at the Big Game. Erich & Kallm ...
- Garden Veggie Aims For Snack Aisle Showdown With Tortilla Chip Launch
Marketing Daily, Danielle Oster - Sunday, January 14, 2024
Garden Veggie Flavor Burst launches with Nacho Cheese and Zesty Ranch flavo ...
- Navigating Health Confusion: Albertsons Platform Sincerely Health Decodes Wellness
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
The retailer is finding new ways to make healthy eating fun, turni ...
- Report: E-Grocery Sales Slipped 1% Last Year
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Shoppers focused more on cost than convenience, with annual e-grocery sales falli ...
- Max Celebrates 25th Anniversary Of 'The Sopranos'
Marketing Daily, Tanya Gazdik - Thursday, January 11, 2024
Marketing around the event include TikTok content and fan activations from N ...
- Daily Harvest Promotes January Jumpstart Home Delivery Plan
Marketing Daily, Teresa Buyikian - Thursday, January 11, 2024
In the main ad, a varied group of customers are shown receivi ...
- America's Favorite Grocers: H-E-B, Amazon, Costco
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Dunnhumby's closely watched annual rankings also put Wegman's No. 1 on quali ...
- Silk's 'Feel Planty Good Challenge' Will Award One Winner Free Breakfast For Life
Marketing Daily, Danielle Oster - Wednesday, January 10, 2024
The campaign features smoothie recipes developed with celebrity partners, and tasks participan ...
- Doritos Dinamita Relaunches With New Flavors Ahead of Super Bowl
Marketing Daily, Danielle Oster - Wednesday, January 10, 2024
Doritos' sister brand expands with four new flavors and one new sha ...
- Cheez -It Gets Loud With Extra Crunchy Release
Marketing Daily, Danielle Oster - Tuesday, January 9, 2024
The brand is promoting the new varieties with ASMR-style videos on i ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...