- Nut Brand Gets Risque, Takes On 'No Nut November'
Marketing Daily, Danielle Oster - Thursday, November 2, 2023
Ad shows a pair of college-aged guys exhorted to "enjoy the pleasu ...
- Beyond Meat's Plant-Based Steak 'Changes Everything' For Sudden Daredevil
Marketing Daily, Danielle Oster - Thursday, November 2, 2023
Deciding that "Everything bad is good for me!" actor Rizwan Manji execut ...
- Lunchables Introduces Dunkables With Ideas Generated By Force More Powerful Than AI
Marketing Daily, Danielle Oster - Wednesday, November 1, 2023
The campaign brought kids' imaginative ideas to life -- from pretzel swor ...
- De Niro, Butterfield Become 'Best Friends' Over Uber Eats
MAD, Fern Siegel - Tuesday, October 31, 2023
The spots show the two actors riding around London and bonding ov ...
- Airheads Hosts 'Scarefest' AI Film Festival
Marketing Daily, Danielle Oster - Tuesday, October 31, 2023
The candy brand tasked directors with using AI to develop short Halloween-them ...
- Domino's Aims To Sweeten Student Loan Debt With Free Pizza
Marketing Daily, Teresa Buyikian - Tuesday, October 31, 2023
The promotion will continue until the total reaches $1 million worth ...
- Not Just Farmer John: Land O'Lakes CMO Addresses Misconceptions About Rural America
CPG Insider, Danielle Oster - Friday, October 27, 2023
"Become a changemaker for rural vibrancy," said Heather Malenshek, in a spee ...
- Mars Wrigley CMO On Brand Purpose: 'We Didn't Let The Noise Distract Us'
Marketing Daily, Danielle Oster - Thursday, October 26, 2023
Indirectly addressing manufactured "controversies" aimed at Mars brands, Gabrielle Wesley noted th ...
- Bragg Live Foods Knows Apple Cider Vinegar Is Weird
Marketing Daily, Danielle Oster - Wednesday, October 25, 2023
Rather than dancing around the issue, the campaign leans into this inhere ...
- Mars Snacking Widens Mobile Orbit With Skittles/Uber Collaboration
Marketing Daily, Danielle Oster - Monday, October 23, 2023
Skittles "are now within reach for Uber users across the U.S." f ...
- Hillshire Farms Goes Small For 40th Anniversary Of Lil' Smokies Brand
Marketing Daily, Danielle Oster - Monday, October 23, 2023
The Tyson Foods-owned subsidiary partnered with "Top Chef" winner Kelsey Barnard Cla ...
- Melting Pot Reinvents Itself During Brand Refresh
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 19, 2023
Grab your fondue skewer: What began as 1970s trend is finding n ...
- Butterball Turkey Joins Bumble In Push For Holiday 'Togetherness'
MediaDailyNews, Colin Kirkland - Wednesday, October 18, 2023
Through the #FindYourTable initiative, both companies plan to launch in-person and virtu ...
- Chick-fil-A's New Cookbook Aims To Spotlight Food Insecurity, Waste
Marketing Daily, Teresa Buyikian - Tuesday, October 17, 2023
Recipes in the free digital cookbook are inspired by local nonprofit partne ...
- Cabot Aims To Attract New Generation Of Consumers
CPG Insider, Danielle Oster - Friday, October 13, 2023
Its rebranding campaign is centered around changes to its visual identity. ...
- Study: Apple, Caramel Dethrone Pumpkin As Fall Flavor Favorites
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
In a new consumer study from System1 Group on fall flavor launch ...
- Caught Without Candy On Halloween? M&M's To The Rescue
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
The "M&Ms Halloween Rescue Squad," will be call beginning at 3 p. ...
- KIND Leverages The Swift Factor With Donna Kelce's 'Donna's Purse Snacks'
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
Unsurprisingly, the limited-edition KIND snack, branded with the name of Travis Kelce ...
- Mars' 5 Gum Honors Hip Hop's 50th Anniversary With Debut Track Giveaway
Marketing Daily, Danielle Oster - Thursday, October 12, 2023
Five sweepstakes winners will get to hear the premiere of a J.I. ...
- Honey Bunches Of Oats Turns Cereal Into A Life Aid
MAD, Fern Siegel - Tuesday, October 10, 2023
The work suggests the new cereal bunches can get you through tric ...
- Is Heinz's Ketchup Pasta Sauce 'Ridiculously' Right Or Wrong?
MAD, Fern Siegel - Friday, October 6, 2023
The ketchup-on-pasta debate rages on social media. Heinz wants people to ha ...
- Cruise Autonomous Vehicles Aims To Help Fight Food Insecurity
Marketing Daily, Tanya Gazdik - Sunday, October 8, 2023
Cruise has delivered 2.5 million meals, according to the San Franciso-Marin Coun ...
- Weight Loss Drugs Use Reduces Grocery Purchases, Per Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 5, 2023
Walmart is reporting reduced grocery sales due to GLP-1 weight loss dru ...
- Salty Beer? Morton Partners WIth Alter Brewing For 175th Anniversary
Marketing Daily, Danielle Oster - Wednesday, October 4, 2023
Pure Joy, an homage to company founder Joy Morton, includes "a noticeab ...
- Blue Apron Ends Run As Public Company
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 1, 2023
Blue Apron is being sold to Wonder Group for around $100 million, ending t ...
- MadeGood Highlights 'Highly Thoughtful Snacks' Brand Platform
Marketing Daily, Danielle Oster - Friday, September 29, 2023
The brand worked with its new creative agency Confidant to focus ...
- Postmates Touts 'Brain' Sensations From Delicious Foods
MAD, Fern Siegel - Wednesday, September 27, 2023
The integrated campaign underscores how food that you crave creates a distin ...
- 4C Foods Selects Quench As Lead Social Media Agency
MAD, Fern Siegel - Tuesday, September 26, 2023
The agency will launch an initial campaign in November on Facebook, Instagr ...
- Meal Delivery, Fitness Brands Team Up For 'Power Your Potential'
Marketing Daily, Danielle Oster - Wednesday, September 27, 2023
Meal delivery brand Factor, fitness brand Barry's offer co-branded Fit Fuel meal ...
- Green Giant Utilizes Corn Kid To Promote Vegetables
MAD, Fern Siegel - Friday, September 22, 2023
The new campaign, the brand's first in seven years, focuses on thr ...