- Beyond Meat Positions Plant-Based Diet As 'Least You Can Do'
MAD, Fern Siegel - Monday, January 8, 2024
The brand's new product, Beyond Steak, is certified as heart-healthy food ...
- Frito-Lay Unleashes 'Taste Of Super Bowl' Ads Featuring Football Icons
Marketing Daily, Danielle Oster - Monday, January 8, 2024
Frito-Lay's campaign features former Super Bowl champs Rob Gronkowski, Marshawn Lynchand a ...
- CookUnity Preps 'Real Chefs,' Gourmet Options
MAD, Fern Siegel - Friday, January 5, 2024
The work, which kicks off today, personalizes the experience by putting ...
- Instacart Announces Rollout Of Ads To The Cart At CES
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
Del Monte Foods, Dreyers, and General Mills are participating in the rollo ...
- Spangler Releases Sweethearts For The 'It's Complicated' Generation
Marketing Daily, Teresa Buyikian - Thursday, January 4, 2024
The new take on the Valentine's Day tradition features "blurry, misprinted candi ...
- Study: Line Between Snacks And Meals Blurring
CPG Insider, Danielle Oster - Friday, December 29, 2023
It's official. "Girl dinner" -- as in using snacks to make ...
- Hot, Hot Hot! Spicy International Tastes Drive 2024 Culinary Forecast
Marketing Daily, Teresa Buyikian - Thursday, December 28, 2023
Restaurants have been incorporating birria, a spicy, smoky stew originating from Mexi ...
- HelloFresh, Keke Palmer 'Level Up Mealtime' With Healthy Options
Marketing Daily, Danielle Oster - Tuesday, December 26, 2023
The cross-channel campaign features Palmer popping up unexpectedly to swap out bori ...
- Weight Loss Drug Ozempic Faces Fakes, Overdoses
Marketing Daily - Top of the News, Tanya Gazdik - Friday, December 22, 2023
Shortages can drive pharmacies to buy from distributors they may not ...
- BMB Wins Creative Account For Kerry Dairy Consumer Foods
Accounts on the Move, Fern Siegel - Thursday, December 21, 2023
The agency has been tasked with growing the brands. ...
- Sweetest Time Of The Year: Seasonal Confectionery Trends
Marketing Daily, Danielle Oster - Thursday, December 21, 2023
A National Confectioners Association survey highlights the importance of winter holidays f ...
- Drumstick Rolls Out First Super Bowl Sundae Campaign
Marketing Daily, Danielle Oster - Wednesday, December 20, 2023
The 30-second ad for the frozen ice cream cone brand will r ...
- Oreo Returns To The Super Bowl After An 11-Year Absence
Out to Launch, Fern Siegel - Wednesday, December 20, 2023
The Martin Agency created a 30-second spot that showcases the cookie's pla ...
- M&Ms Hosts Airport Movie Lounge For Stressed Holiday Travelers
Marketing Daily, Danielle Oster - Tuesday, December 19, 2023
Meet your travel companions: M&M's. The Merry Movie Holiday Lounge will sh ...
- Cheez-It Partners With Nails Inc. To Offer Snack-Inspired Manicures
Marketing Daily, Danielle Oster - Tuesday, December 19, 2023
The brand is calling on college football fans to show they're "Feeli ...
- Pretty In Pink: Crumbl Cooks Up New Logo
MAD, Fern Siegel - Monday, December 18, 2023
"Fans crave the blissful sugar-high of novelty," says Turner Duckworth's ECD An ...
- Impossible Foods Teases Plant- Based Hot Dog With NYC Giveaway
Marketing Daily, Danielle Oster - Friday, December 15, 2023
To promote the release of Impossible Hot Dogs in restaurants and groce ...
- Chobani Spends Nearly $1B To Acquire Coffee Company La Colombe
Marketing Daily, Danielle Oster - Sunday, December 17, 2023
Chobani called La Colombe's RTD coffee offering "highly complementary" to Chobani's yogu ...
- Why Tamarind Is McCormick's 2024 Flavor Of The Year
CPG Insider, Danielle Oster - Friday, December 15, 2023
CPG Insider caught up with the brand to discuss why it thin ...
- MoonPie Aims Global Campaign At New Demo: Aliens
MAD, Fern Siegel - Thursday, December 14, 2023
Tombras created an outdoor campaign exclusively for non-human entities. The brand hop ...
- Lunchables Dunkables Refreshes Basketball Courts To Inspire Youth Creativity
Marketing Daily, Danielle Oster - Thursday, December 14, 2023
The Kraft Heinz snack brand partnered with Project Backboard, whose mission ...
- M&M's Returns To Super Bowl With 'Ad For All Funkind'
Marketing Daily, Danielle Oster - Thursday, December 14, 2023
Created by M&M's' longtime Super Bowl teammate BBDO New York, the ...
- New Flavors Of Oreos, M&Ms Top Seasonal Preference Survey
Marketing Daily, Danielle Oster - Wednesday, December 13, 2023
Hot Cocoa Oreos flavored with marshmallow topped the list, with System1 predicti ...
- Ferrera Makes Big Game Debut With Nerds Ad
Marketing Daily, Danielle Oster - Wednesday, December 13, 2023
The ad will features "Nerds and its lovable characters -- like you' ...
- Bringing The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Pringles Returning To Super Bowl For 7th Consecutive Year
Marketing Daily, Danielle Oster - Monday, December 11, 2023
The brand promises a "completely new direction" for its 2024 creative. ...
- Hellman's Will Once Again Bring The Mayo To Super Bowl Party
Marketing Daily, Danielle Oster - Friday, December 8, 2023
The Big Game ad will focus on the Unilever mayo mammoth's "Ma ...
- Cheez-It Cozies Up To TikTok Trend With Brr-Bask-It Bundle
Marketing Daily, Danielle Oster - Wednesday, December 6, 2023
The brand's take on the trend includes a Cheez-It beanie, socks a ...
- California Grown Selects Red Door Interactive As Marketing Agency Partner
Accounts on the Move, Fern Siegel - Monday, December 4, 2023
The agency will handle California Grown's campaign strategy, creative and paid med ...
- Why Snyder's Of Hanover Built Pretzel Cabins For Gingerbread People
Marketing Daily, Danielle Oster - Monday, December 4, 2023
The brand is protesting the fact that every holiday, gingerbread people "a ...