• by Fern Siegel , January 5, 2024

CookUnity, a digital meal marketplace, is not a meal kit. It delivers fresh food: chef to table. Subscribers can choose from four to 16 meals a week. Just reheat and eat.

That message is underscored in the brand’s new out-of-home and TV campaign: “Real Food From Real Chefs.”

Creative strategy company Gus is responsible for all creative work, which is the brand's largest marketing effort to date. The campaign runs through March.

CookUnity’s targets food enthusiasts who want to buy pre-made meals, sides and pantry items directly from top chefs, such as Einat Admony, Esther Choi and Iron Chef’s Jose Garces. There are 400+ gourmet options.

The work, which kicks off today, personalizes the experience by  putting a chef’s face to every meal. The creative will run on TV and out-of-home in New York, including 3,000 NYC subways, direct mail, paid search and paid social. There is also digital and direct-mail additions in Los Angeles, Boston and Washington, D.C.

Mateo Marietti, founder and CEO of CookUnity, told Agency Daily the campaign shows "the authenticity behind our chef community, helping people discover there is no need for compromising on a delicious and convenient meal. We want to encourage people to each great food that supports chefs nationwide."

Gus’ client work includes Lemonade, Back Market, CNN and Vimeo.