• by Fern Siegel , January 18, 2024

Kris Jenner, head of the Kardashian-Jenner clan, will appear in a 30-second spot for Oreo during the Super Bowl's second quarter.

But to tease her upcoming appearance, a 15-seco nd spot, noting "it all starts with a twist"  is running on social, online and broadcast during the AFC Divisional and AFC Championship.

Fans will discover what Kris and her family are up to when the full spot airs in February.

The creative is by The Martin Agency.

Oreo's last participation in the Super Bowl was a 2013 spot titled "Whisper Fight." The brand tweeted the phrase "you can still dunk in the dark" in real time after the lights went out in the stadium during the game.

Michelle Deignan, vice president, Oreo, U.S., said the Super Bowl ad will be "kicking off a momentous 2024 for milk’s favorite cookie.” The Oreo brand is available in more than 100 countries worldwide.

The agency, owned by IPG, has done work for Geico, DoorDash, Old Navy and Axe.