- Robotics Tapped For Salad-Making Machine
Around the Net in IoT, Chuck Martin - Friday, September 15, 2017
Automation is expanding into all areas of life, even in the ar ...
- MaraNatha's First Integrated Ad Campaign Breaks
MAD, Larissa Faw - Thursday, September 14, 2017
The tongue-in-cheek "Too Good For Jelly" creative suggests the healthful nut butt ...
- SweeTARTS Taps 'Pitch Perfect' Popularity With Acapella-Focused Campaign
MAD, Larissa Faw - Friday, September 8, 2017
A new national campaign includes the SweeTARTS Acapellooza Contest that invites collegia ...
- Bob Evans Farms Enlists Country Music's Martina McBride
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2017
McBride is a great fit for Bob Evans because she is ...
- Impero Named Lead Digtal Agency For Richmond Sausages
Accounts on the Move, Steve McClellan - Thursday, September 7, 2017
London-based creative digital and social agency Impero has been appointed lead digit ...
- 'Bake Off' Hits 12 Million Viewers With Repeats And On Demand
Around the Net In MAD London, Sean Hargrave - Thursday, September 7, 2017
"The Great British Bake Off" has had it viewing figures reviewed, ...
- Mentos Gum Challenges College Freshman With Massive Giveaway
Marketing Daily, Karlene Lukovitz - Friday, September 1, 2017
The brand challenged University of Wisconsin-Madison freshman Sam Jeschke to give aw ...
- 'Bake Off' Debuts With 6.5m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
"The Great British Bake Off" gave Channel 4 its biggest ratings succe ...
- Just Eat Unveils Staff Singing Idents For 'The X Factor'
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
Just Eat is using its sponsorship of "The X Factor" to showca ...
- Domino's, Ford Test Pizza Delivery Using Self-Driving Vehicle
Marketing Daily, Tanya Gazdik - Wednesday, August 30, 2017
"Through the seemingly mundane business of pizza delivery, Ford and Domino's wi ...
- Bake Off Needs 3m Viewers To Break Even
Around the Net In MAD London, Sean Hargrave - Thursday, August 24, 2017
All eyes will be on viewing figures for "The Great British Ba ...
- 17 Minutes Of Ads Will Not Set A Record For 'Bake Off'
Around the Net In MAD London, Sean Hargrave - Wednesday, August 23, 2017
Channel 4 is denying that 17 minutes worth of advertising per installme ...
- Cooking Light Redesigns, Sharpens Edit Focus
Publishers Daily, Sara Guaglione - Friday, August 11, 2017
Cooking Light celebrated its 30th anniversary this year. "The words 'light' a ...
- 'Good Housekeeping' Opens Miele-Sponsored Test Kitchen
Publishers Daily, Sara Guaglione - Thursday, August 10, 2017
The Kitchen of the Future is part of Good Housekeeping Institute, t ...
- BuzzFeed Unveils First Smart Appliance, The Tasty One Top
Publishers Daily, Sara Guaglione - Monday, July 31, 2017
BuzzFeed has created its first smart appliance: a Bluetooth-enabled induction cooktop th ...
- Tabanero Launches Spicy New Brand Campaign
MAD, Larissa Faw - Friday, July 28, 2017
With references to "foodgasms" and the Kama Sutra, the brand is goi ...
- Burns Group Awarded Terra, Earth's Best Accounts
MAD, Larissa Faw - Thursday, July 27, 2017
Hain Celestial Group (HCG) has selected Burns Group as AOR for Ter ...
- US Private Equity Firms Team Up For Unilever Spreads Offer
Around the Net In MAD London, Sean Hargrave - Wednesday, July 26, 2017
Two US private equity firms are reported, by "The Times," to ...
- Mondelez Launches 'Find Your Real To Real' To Promote New Millennial Snack Line
MAD, Larissa Faw - Monday, July 24, 2017
"Find Your Real to Real" was developed by an agency roster, includi ...
- Bake Off Sponsors Announced
Around the Net In MAD London, Sean Hargrave - Monday, July 24, 2017
"The Guardian" is reporting one of the most highly anticipated tv sponsorsh ...
- Quorn Aims To Become A Billion-Pound Brand
Around the Net In MAD London, Sean Hargrave - Monday, July 24, 2017
Quorn, the meat free food company whose products are endorsed by athle ...
- Miracle Whip Sponsors Senior Basketball Team
Marketing Daily, Tanya Gazdik - Monday, July 24, 2017
The San Diego Splash and Miracle Whip announced the sponsorship in ...
- Haagen-Dazs Wants to Redefine Luxury In New Brand Refresh Campaign
MAD, Larissa Faw - Wednesday, July 19, 2017
The brand positioned itself early on as luxury item for those wi ...
- Amazon Cooks Up Pre-Packaged 'Meal Kits'
Around the Net In Digital, Gavin O'Malley - Tuesday, July 18, 2017
Exploring yet another business opportunity, Amazon is offering pre-packaged ingredients for home-cook ...
- Dietz & Watson Wants New Meat: Puts Media, Creative In Review
MAD, Steve McClellan - Tuesday, July 18, 2017
Boston-based Allen & Gerritsen, the company's longtime creative agency, confirmed it wi ...
- Skittles Prepares For The End Of 'Limes'
Marketing Daily, Aaron Baar - Monday, July 17, 2017
Wrigley's Matt Montei tells "Marketing Daily," "We're always looking for ways ...
- NEW! NYC Restaurant Week Spruces Up Branding
Out to Launch, Larissa Faw - Thursday, July 13, 2017
NYC & Company, organizers of NYC Restaurant Week is celebrating the event&rsquo ...
- The Food And Beverage Industry Should Be Eating Up Email
Around the Net in Email, Ray Schultz - Thursday, July 13, 2017
Food and beverage brands need to catch up with digital. One w ...
- Vox Launches 'Eater London,' Company's First
Publishers Daily, Sara Guaglione - Wednesday, July 12, 2017
'Eater London' will cover the local food scene in the city, fr ...
- Survey: Shoppers Say Unhealthy Options In Stores, Checkouts Are Problematic
Marketing Daily, Karlene Lukovitz - Wednesday, July 5, 2017
One-third (35%) strongly agreed and 45% somewhat agreed that they would pref ...