London-based creative digital and social agency Impero has been appointed lead digital agency for Richmond sausages and is tasked with delivering a refreshed digital strategy and content for the brand, which dates back to 1889.
Impero won the digital strategy work for Richmond, part of the Kerry Foods Group, following a formal review. They will work on the brand to align its online presence with the launch of their new "The Nation’s Favourite" TV ad, created by Saatchi & Saatchi.
Impero’s work on the brand kicked off with the launch of Richmond’s new website to align their digital property to their recent brand relaunch earlier this year. Impero will continue to support "The Nation’s Favourite" campaign message at a digital level providing strategic oversight and content production alongside an integrated media strategy. The work will tie in with the rollout of new brandpackaging and overall repositioning of the product.