- Foster Farms Fresh Approach To Comfort Food
MAD, Steve McClellan - Thursday, September 22, 2016
The poultry producer recently kicked off a new campaign created with Deutsc ...
- NEW! TAKE5 Candy Packaging Becomes A Beat Box With 30,000 Track Combos
Out to Launch, Amy Corr - Monday, September 19, 2016
Hershey launched some interesting limited-time packaging for its TAKE5 candy bar, turni ...
- Just Eat Claims Its Rebrand Is More Than A Logo Change
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
Just Eat's recent rebrand has seen the delivery service update its visu ...
- Bob Evans Restaurants Jumps On Political Bandwagon
Marketing Daily, Tanya Gazdik - Monday, September 19, 2016
"Links or patties is a question as important as boxers or brie ...
- Meredith, Bellisio Foods Partner On 'EatingWell' Frozen Entrees
Publishers Daily, Sara Guaglione - Tuesday, September 13, 2016
The frozen entrees were crafted with input from EatingWell editors and wi ...
- BBC Loses Great British Bake Off To Channel 4
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The Great British Bake Off will switch to Channel 4 following i ...
- Mars Chocolate, NASCAR Renew Partnership
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2016
Mars Chocolate North America and NASCAR are extending their partnership through 201 ...
- MXM, MBMG Win Agency Assignments From Sun-Maid
MAD, Steve McClellan - Tuesday, September 6, 2016
MXM will handle advertising, content, Web site development, social platform management a ...
- Deiiveroo Launches New Look Rebrand
Around the Net In MAD London, Sean Hargrave - Tuesday, September 6, 2016
Food delivery service Deliveroo has unveiled a colourful rebrand as it ai ...
- Campbell Finds It's Not Easy Executing Green
Marketing Daily - Top of the News, Thom Forbes - Friday, September 2, 2016
Getting into organic fresh produce seemed like a no-brainer for CEO Dia ...
- TV Spinner: Meredith Recipe App Becomes Television Show
Television News Daily, Wayne Friedman - Wednesday, August 31, 2016
Media company Meredith says it is developing the first TV series bas ...
- Whither Mondelez After Hershey Bid Fails?
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 31, 2016
Mondelez, which would not sweeten its takeover bid enough to suit Hershey ...
- NEW! SkinnyPop Launches Adorable Back-To-School Campaign
Out to Launch, Amy Corr - Tuesday, August 30, 2016
This reminds me of the Breyers ice cream campaign where kids tri ...
- Pizza Hut Boxes Feature Playable Flick Football Field
Marketing Daily, Karlene Lukovitz - Monday, August 29, 2016
Pizza Hut is also launching a "Flick Football Challenge" game inviting fa ...
- Snackdown! Spunkmeyer Promotes Its Expansion Into The Retail Space
MAD, Larissa Faw - Friday, August 26, 2016
Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdow ...
- Connelly Partners Nets Gorton's Seafood
MAD, Larissa Faw - Thursday, August 25, 2016
Gorton's is consolidating much of its marketing assignment under this new partnershi ...
- Chobani Appoints Horizon Media As Its New Media AOR
MAD, Steve McClellan - Tuesday, August 23, 2016
OMD was the incumbent, but opted not to defend. The yogurt market ...
- Barker Retains $50 Million SlimFast Biz After Review
MAD, Steve McClellan - Monday, August 22, 2016
Barker, which has held the account as creative AOR since 2014, wi ...
- Jack Link's, Chunky Soups Draft NFL Stars For New Ads
Marketing Daily, Karlene Lukovitz - Monday, August 22, 2016
In one of several 30- and 15-second spots from Carmichael Lynch, Sasquat ...
- Annie's Uses In-House Agency To Showcase Product Expansion
MAD, Larissa Faw - Friday, August 19, 2016
The expanded product offering and campaign come two years after General Mil ...
- 'Clean Eating' Gets New Design, Tagline
Publishers Daily, Sara Guaglione - Wednesday, August 17, 2016
The Active Interest Media magazine has a new tagline, too: "Real Fo ...
- Cracker Barrel Snaps Breakfast 'Y'all Day'
MAD, Larissa Faw - Monday, August 15, 2016
In a move led by its agency, Havas Chicago, Cracker Barrel ...
- Kellogg's Puts Priority On U.S. Snacks Portfolio
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 9, 2016
Last fall, Deanie Elsner, president of U.S. Snacks at The Kellogg Co ...
- Pocky Sells Out Digital Pop-Up Shop Merchandise
MAD, Larissa Faw - Thursday, August 4, 2016
During the last week of July, the Pocky Pop-Up Shop sold limited-editi ...
- NEW! Halfpops Targets Coders With 'Halfpocalypse Challenge'
Out to Launch, Amy Corr - Thursday, August 4, 2016
Why stress about a zombie apocalypse when there's a better chance robo ...
- Hershey Trust Plagued By Drama
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 4, 2016
With Hershey now the subject of a $23 billion takeover bid, t ...
- Kraft To Sell Planters Peanuts In China
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 4, 2016
Kraft Foods has introduced its Planters Peanuts to China for the fir ...
- Vermont To Pursue GMO Fight In Regulatory, Not Legal, Arena
Marketing Daily, Karlene Lukovitz - Wednesday, August 3, 2016
While most mainstream food makers and food retailers are celebrating the passa ...
- Jarlsberg Celebrates Its 60th With Social Media Campaign
Marketing Daily, Steve McClellan - Wednesday, August 3, 2016
Fans can enter the "Cheese Weekly Perfect Pairing Giveaway" at Jarlsbergusa.com throu ...
- Fruit Cannery Gives Back To Community By Preserving People's Memories
Out to Launch, Amy Corr - Wednesday, August 3, 2016
SPC is one of Australia's few remaining fruit canneries. Celebrating its 100 ...