• by Larissa Faw , June 30, 2017

Every year, mono closes for the week of July 4 for what the Minneapolis-based agency calls Midsummer’s Dream.

Employees are encouraged to hang with their families and spend time doing the things they love. It's an additional free week of paid time off for everyone at the agency.

As part of the celebration, mono introduces one overarching project to pull together the talents and skills of its staffers. There has been monoradio, a pirate radio station on the agency’s office rooftop. It played a week’s worth of summer tunes for neighbors when the office was away.

And monoface was designed as a microsite to let users mix up the different facial features of employees.

This year, for the first time, mono is incorporating one of its clients - Walmart - as part of its tradition.

Mononomnoms is an online summer cookbook that only used food purchased from the giant retailer. The 25 recipes are balanced between meals, snacks and drinks, with most containing fewer than four ingredients.

The recipes come with a unique moniker and GIF from its creator, along with the step-by-step recipe. Zach's 'Cado Crostini,' for instance, features grilled bread and avocado slices. Hux's 'Beergarita' includes tequila, frozen limeade and a light lager, topped off with a fancy straw. 

The agency will promote five recipes at a time each day next week on mono's social channels. 

mono has been AOR for Walmart’s grocery business since last year. It is currently working on their sixth national TV spot for the brand, scheduled to launch later this summer.