- Oberto Beef Jerky Celebrates Heroes In New Ad Campaign
MAD, Larissa Faw - Tuesday, May 19, 2015
The work centers on four people's stories who embody Oberto's brand mantr ...
- McDonald's Campaign Highlights Food Provenance
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
McDonald's has rolled out a new integrated campaign that aims to bui ...
- Hormel Natural Choice Taps Judy Greer For 'Relaunch' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2015
The print ads for the new "Make the Natural Choice" campaign, fr ...
- Study Finds Half of Consumers Think Organic Labeling Is An Excuse To Charge More
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2015
More than a third (38%) of all consumers report that they vi ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- Newtons Gets Hip With Video Series; Ties In With Feeding America
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
"Now We're Newtons" is being supported by a content syndication plan throu ...
- Food Tourism: The Latest Fad Or Here To Stay?
Marketing: Travel, Erik Wolf - Wednesday, May 13, 2015
A group of 200 industry food tourism industry leaders met last mon ...
- KitKat Rebrands With 'YouTube My Break' Wrapper
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
KitKat is undertaking its biggest wrapper redesign since the brand came ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Mars Supports Added Sugars Labeling, 10% Intake Limit Guideline
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2015
Industry food and beverage associations have strongly opposed an added-sugars label callou ...
- Google Adds Takeout Ordering To Search Results
Around the Net in Search Marketing, Gavin O'Malley - Friday, May 8, 2015
Google is now letting users order takeout directly from its search pag ...
- How Hispanic Millennials Use Food And Beverages To Connect With Their Culture
Engage:Hispanics, Jose Villa - Thursday, May 7, 2015
For the last year and half, I've been involved in a nationwi ...
- Dieste Named LALA AOR
MAD, Larissa Faw - Wednesday, May 6, 2015
While Dieste is currently working on various projects for LALA, the fir ...
- Horizon's Scout Unit And The Connect Group Cook Up Culinary Alliance
MAD, Larissa Faw - Tuesday, May 5, 2015
Scout Sports and Entertainment, part of Horizon Media, is partnering with culina ...
- Buick Cooks Up Integration In NBCU/Esquire Network's 'Knife Fight'
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
"It's one of our first times going out there with a male-dominat ...
- Panera Creates A 'No No List' Of Ingredients (And Coverage Ensues)
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 5, 2015
Panera Bread yesterday announced that it is implementing a "No No Lis ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- Dean Foods Unifies Milk Brands Under An Udder Name: DairyPure
Marketing Daily - Top of the News, Thom Forbes - Monday, May 4, 2015
Dean Foods, the largest milk producer in the country, is consolidating i ...
- United Airlines Partners With Charlie Trotter's
Marketing Daily, Tanya Gazdik - Thursday, April 30, 2015
United Airlines is enlisting alumni chefs from Charlie Trotter's iconic Chicago restaura ...
- WhiteWave Foods Notes Shift In Path To Loyalty
Show Daily, Tanya Gazdik - Wednesday, April 29, 2015
Digital and mobile have fundamentally changed the way shoppers are engaging wi ...
- Jolly Time Campaign Encourages 'Unplugged' Popcorn Time Together
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Starting April 28, consumers can share their ideas and stories about wa ...
- Tilda Approaches Creative Agencies Ahead Of Marketing Campaign
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
Tilda has approached creative agencies about its advertising as the rice bra ...
- Chipotle Says It's Free Of GMOs
Marketing Daily - Top of the News, Thom Forbes - Monday, April 27, 2015
Chipotle Mexican Grill says that it has eliminated all genetically modified organis ...
- Food Companies Missing Millennial Opportunities
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Food and drink brands are missing out on opportunities to connect wi ...
- KFC Plots An Emotional Return To Favour
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Speaking in London today yessterday, KFC's CMO David Timm said KFC h ...
- Butterfinger Extends Pacquiao Campaign With Commemorative Portrait
Marketing Daily, Karlene Lukovitz - Thursday, April 23, 2015
The premise is that he's training to help Butterfinger Cups, which ha ...
- Greeks Bear Gifts: 2014's Biggest Consumables Launches Dominated By Yogurts
Marketing Daily, Karlene Lukovitz - Wednesday, April 22, 2015
The Bud Light Lime brand, a leader in leveraging Millennials' thirst f ...
- Which Food and Beverage 'Power Brands' Are Really Winners ... And Why?
Marketing Daily, Karlene Lukovitz - Tuesday, April 21, 2015
The legacy brands that are most likely to keep thriving in t ...
- Blue Bell Recalls Entire Line; CEO Vows To 'Get It Right'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 22, 2015
With federal officials identifying at least 10 cases of people with lister ...