- Kraft, Senate Bill On Cosmetics Address Ingredients For Change
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 21, 2015
As consumers increasingly demand to know exactly what goes into - a ...
- Asda Targets Upmarket In-Store Cafe Experience
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Asda could be planning to introduce a more premium positioned in-store ca ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reali ...
- Condiments Fight: Heinz And French's Facing Off
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2015
Heinz's yellow mustard initiative is one of the top "big bets" ...
- Lib Deb Manifesto Promise "Junk Food" 9pm Watershed
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
The Liberal Democrats' election manifesto promises that the party will restrict t ...
- Conservative Manifesto Joins Labour In Calling For Clearer Food Marketing
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
The Conservative party says it will champion British food brands looking ...
- Green & Black Runs Largest Ever Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
The "Taste & Colour" campaign by Mother London is the brand's bigge ...
- Snickers Enlists YouTube Vloggers Around the Globe For Funny 'You're Not You' Takes
Marketing Daily, Karlene Lukovitz - Thursday, April 9, 2015
"Between them, the international vloggers in this campaign have over 7 milli ...
- Ikea Goes Gronsaksbullar With Its Meatballs
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 9, 2015
Ikea, the Swedish self-assembly furniture and knick-knack purveyor that does a hef ...
- Pret Trials Evening Service
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2015
Pret has started a trial for a fine dining evening concept ...
- McDonald's, Coke, Bud Among Q1's Top Ace Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2015
The spot was not only the top-scoring ad of the Super Bow ...
- Budweiser Sets Out To Find 'King Of Burgers'
Marketing Daily, Tanya Gazdik - Tuesday, April 7, 2015
"Budweiser is using this program to rally people around two American staple ...
- Human Food Companies Muscle In On Pet Food Market
Marketing Daily, Tanya Gazdik - Monday, April 6, 2015
Mergers and acquisitions in the $28 billion U.S. pet food market ha ...
- Cheese: It's Not Just A Snack, It's A Culinary Adventure
MAD, Larissa Faw - Wednesday, April 1, 2015
Agency Fifteen Degrees has developed a campaign for French cheese that wi ...
- Weighing The Cost Of Fame
Marketing Daily, Benjamin Hordell - Wednesday, April 1, 2015
Although the beauty and fashion industries have been exploring the use ...
- Nutrition Group And Kraft Call Off Cheesy Collaboration
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 1, 2015
Kraft and the Academy of Nutrition and Dietetics (AND) have put t ...
- Unilever Launching 16 New Frozen Treats
Marketing Daily, Karlene Lukovitz - Friday, March 27, 2015
The new twists include a special edition of Popsicles tying in wi ...
- Martha Stewart Raps For Arm & Hammer
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
There are also "how-to" videos with Stewart voiceovers that demonstrate how ...
- This Ad Agency Now Makes Its Client's Hamburgers
Mediapsssst, Richard Whitman - Thursday, March 26, 2015
72andSunny has created a new spicy burger for Carl's Jr. ...
- Food Industry Just Starting To Digest Kraft, Heinz Merger Implications
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
Here's some food for thought, based on "Marketing Daily"'s interviews with consultan ...
- Berkshire Hathaway, 3G Capital Blending Kraft With Heinz
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 25, 2015
In a match made in comfort-food nirvana -- mac & cheese wi ...
- Retailers, Brands, Moms In Shift Toward Organic
Marketing: Green, Julie Michaelson - Wednesday, March 25, 2015
I can remember when I started scanning food labels for the wo ...
- U.S. Elections Could Shape These Industries Differently Than Others
Marketing: Politics, Jiri Voves - Tuesday, March 24, 2015
Candidates' views aren't the only things taking shape in the run-up ...
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2015
In under two days, the video clip of Ferrell's first "Tonight Sho ...
- Williams-Sonoma Recipe Search Per Day Mobile App
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 20, 2015
Searching for the perfect recipe? Williams-Sonoma has released a mobile version ...
- Mondelez Becomes Official Snacks Brand Of Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
In its new role as Official Snacks of MLS, the company wi ...
- Tostitos Offering Dip Freebie To Folks Named Chip
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2015
The Frito-Lay brand is inviting Chips to visit www.EveryChipGetsADip.com between March ...
- Lay's Wavy Creating First Pinterest-Based Cookbook
Marketing Daily, Karlene Lukovitz - Wednesday, March 18, 2015
By spotlighting the range of the brand's flavors, the cookbook's launch ...
- Style over Substance For Saint Patty's Day Revelers
Research Brief, Jack Loechner - Tuesday, March 17, 2015
According to the Market intelligence agency Mintel, while brand awareness rises ...
- Droga5 Out As Chobani AOR
MAD, Steve McClellan - Sunday, March 15, 2015
Yogurt marketer Chobani has stripped Droga5 of its AOR duties for t ...