- Negative Food Stories Are Changing Consumer Buying Habits
Around the Net In MAD London, Sean Hargrave - Friday, January 22, 2016
Two weeks after a World Health Organisation report linked processed meats wi ...
- Oberto Taps Sports Celebs For New Campaign
MAD, Larissa Faw - Thursday, January 21, 2016
Oberto is doubling down on sports stars with a new roster ...
- NEW! General Mills Debuts First Wave Of Updated Cereals Sans Artificial Colors And Flavors
Out to Launch, Amy Corr - Wednesday, January 20, 2016
For marketers, 2016 seems to be the year of having adults reli ...
- GKV Awarded Media, Social Duties For Weight-Loss Brand Medifast
MAD, Steve McClellan - Wednesday, January 13, 2016
Baltimore-based GKV has served as Medifast's creative AOR since 2014. The clie ...
- Campbell Ewald Helps Atkins Reposition Its Brand
MAD, Larissa Faw - Tuesday, January 12, 2016
A new campaign with actress Alyssa Milano is designed to reposition t ...
- NEW! Snickers Intros New Snack And Symptoms Of Hangry People
Out to Launch, Amy Corr - Monday, January 11, 2016
Forget hangry, have you ever felt "Confulish" or "Dimpatient?" Snickers is banki ...
- Bird's Eye Hands Social To Recipe
Around the Net In MAD London, Sean Hargrave - Friday, January 8, 2016
The agency will work on social media, content creation and digital campaign ...
- Nestle Shifts Focus To Performance Marketing In ECommerce Push
Around the Net In MAD London, Sean Hargrave - Thursday, January 7, 2016
Nestle is braced for a resurgence in performance marketing as ecommerce becom ...
- Millennials Continue To Challenge Marketers
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2016
As shoppers, Millennials are different from older generations. While they prioritize val ...
- 'Good Housekeeping,' Innit Partner For 'Connected Food'
Publishers Daily, Erik Sass - Tuesday, January 5, 2016
"Good Housekeeping" has struck a deal with Innit, a company focused ...
- For Food And Beverage Marketers, A Year Of Accelerated Change
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2016
Most saw sales decline or stagnate as consumers continued to migrate ...
- Spark Adds To Its Autumn Win Streak
MAD, Steve McClellan - Friday, December 18, 2015
The agency has added White Wave Foods and Meijer to its li ...
- Airheads Candy Gets Crafty On Social
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2015
Showing off DIY crafts of all kinds on social media has beco ...
- Papa John's Goes Drug-Free For Chickens
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 17, 2015
Papa John’s has announced plans to only source chickens raised on vegetari ...
- Chipotle Posts Frank FAQ
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 17, 2015
On Thursday, Chipotle updated its online QA page with answers to consum ...
- GMO Labeling Rider Left Out Of Omnibus Spending Bill
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2015
The food industry's Coalition for Safe Affordable Food (CFSAF) failed to g ...
- PepsiCo Changes Up Vending Machines To Appeal To Health
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 16, 2015
PepsiCo Inc., wants to build its vending machine business, which has be ...
- Firehouse Subs Taps Marc USA As AOR
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 16, 2015
Chicago agency Marc USA has been tapped as AOR for Jacksonville, Florida-bas ...
- Jimmy Dean Offers 11-Hour Sausage Yule Log Video
Marketing Daily, Karlene Lukovitz - Tuesday, December 15, 2015
Fans of the endlessly looping footage of a burning holiday yule l ...
- D&G Grabs Popchips
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 15, 2015
Popchips has named David&Goliath as its agency of record, as the compa ...
- Twitter's Niche Agency Launches First UK Campaign For Doritos
Around the Net In MAD London, Sean Hargrave - Monday, December 14, 2015
Niche, the social media talent agency recently bought by Twitter, has launch ...
- Gerber Promotes New WiFi-Enabled Infant Formula Machine
MAD, Larissa Faw - Thursday, December 10, 2015
The campaign, from Terri & Sandy Solution is targeted at millennial mom ...
- NEW! PNC Bank Creates Functioning Bank Made Of Gingerbread
Out to Launch, Amy Corr - Thursday, December 10, 2015
Since I'm highly motivated by food, this campaign speaks right to m ...
- 'Taste Of Home' Partners With Folgers, Shazam For Gingerbread Event
Publishers Daily, Sara Guaglione - Thursday, December 10, 2015
Taste of Home partnered with Folgers and Shazam this year for i ...
- Kellogg's To Sponsor Team GB For Rio
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
The deal gives the breakfast and snacks giant the right to ha ...
- Anti-Advertising Tyrrells Crisps Unveils First Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
Tyrrells has built its success on the back of a strategy th ...
- MailOnline Claims A First As Masthead Branded By Iceland
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
The background of the MailOnline masthead at the top of the ho ...
- MPs' Report Calling For A Sugar Tax Criticised By The Advertising Association
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
The report, by Parliament's House of Commons Health Select Committee, calls f ...
- NEW! Stove Top Introduces Artisanal Hipster Pilgrim
Out to Launch, Amy Corr - Tuesday, November 24, 2015
Mapquest rebrands. Fruit of the Loom launches professional sweat suits. Let's lau ...
- Watchdogs Ask FTC To Investigate Junk Food Ads On YouTube
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, November 24, 2015
The Campaign for Commercial-Free Childhood and the Center for Digital Democracy ha ...