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Negative Food Stories Are Changing Consumer Buying Habits

Two weeks after a World Health Organisation report linked processed meats with cancer, sales of bacon and sausages dropped by GBP3m. Now, a study by C Space reveals that 38% of UK consumers have altered the way they make food choices, with 51% prioritising 'healthy' products, 44% proactively looking for "fresh" goods and 42% singling out "nutrition" as an important factor in deciding what to buy. Nearly half (49%) of respondents suggest that stories in the press are responsible for their change in attitude.

Read the whole story at Marketing Week »

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